Release  

Comments  

Release 1

This version first released with BSB Business Services Training Package Version 7.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Define campaign objectives

1.1 Identify advertiser’s purpose and objectives according to advertising brief

1.2 Identify campaign objectives according to time, budget, product and market factors

1.3 Verify with relevant stakeholders campaign objectives taking into consideration factors which may affect consumer responses and legal and ethical requirements

2. Prepare advertising budget

2.1 Assess and identify research resource requirements for the advertising campaign

2.2 Assess and identify resource requirements for range of media options, creative and production services

2.3 Allocate relevant resources to each component of advertising campaign

2.4 Verify overall budget meets advertising brief requirements

3. Develop schedule for proposed advertising activities

3.1 Confirm campaign length and timing from the advertising brief

3.2 Identify service providers with required expertise and negotiate their costs and availability

3.3 Base the choice of service providers on merit and value for money according to organisational requirements

3.4 Confirm time allowed in schedule will meet creative, media and production requirements and achieve advertising objectives

Skill 

Description 

Reading

• Identifies, analyses and evaluates complex texts to determine requirements of the brief, and relevant legal and ethical requirements

Writing

• Develops material for a specific audience using clear and detailed language to convey explicit information

Oral Communication

• Interacts effectively to question and clarify objectives with the advertiser using appropriate listening and questioning

Numeracy

• Develops budget and schedules according to requirements of the advertising brief

Self-management

• Accepts responsibility for analysis of campaign requirements and management of related tasks and workload

Teamwork

• Uses collaborative techniques to engage external suppliers in consultation and negotiation

Planning and organising

• Uses systematic, analytical processes in relatively complex situations; setting goals, gathering relevant information, and identifying and evaluating options against agreed criteria

Technology

• Uses main features and functions of digital technologies and tools to complete work tasks efficiently and effectively

Release  

Comments  

Release 1

This version first released with BSB Business Services Training Package Version 7.0.