Release  

Comments  

Release 1

This version first released with BSB Business Services Training Package Version 7.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare market research plans for implementation

1.1 Access policies and procedures and relevant regulatory guidelines relevant to market research

1.2 Develop and review market research project plan to point of finalisation

1.3 Identify and obtain required resources for implementation of market research project plan and work plans

2. Engage external consultants or service providers

2.1 Identify requirements for external consultants or service providers from market research project plan

2.2 Specify products and services required to implement plans, and detail criteria for selection

2.3 Identify and select external consultants or service providers of required products and services

2.4 Contract selected consultants or providers of products and services

3. Manage market research activity

3.1 Monitor work plan activity and confirm market research project plan comply with relevant organisational and legal requirements

3.2 Confirm compliance with organisational market research policy and procedures

3.3 Manage external consultants and providers of products and services, and confirm performance is in line with expectations and contractual requirements

4. Evaluate research processes and findings

4.1 Obtain research processes and findings

4.2 Confirm validity of information and data obtained

4.3 Review relevance and usefulness of findings from market research against research objectives outlined in market research project plan

4.4 Assess performance of project against relevant elements of market research project plan

4.5 Seek feedback from relevant stakeholders on research process and findings

4.6 Prepare reports for future improvements to research process

4.7 Implement revised policy and practices according to organisational requirements

Skill 

Description 

Reading

• Accesses complex information from a range of sources and accurately analyses data relevant to marketing activities

Writing

• Prepares a range of workplace documentation, using clear language and required format, to convey priorities and critical strategic information

Oral Communication

• Actively participates in verbal exchanges using suitable language and non-verbal features
• Uses active listening and questioning techniques to confirm understanding

Numeracy

• Measures and analyses complex numeric information during evaluation process

Self-management

• Understands and adheres to organisational policies and objectives
• Is highly autonomous, taking responsibility and ownership for most or all aspects of own work

Teamwork

• Identifies importance of taking audience, purpose and contextual factors into account when making decisions about what to communicate with whom, why and how

Planning and organising

• Uses logical planning processes, and an increasingly intuitive understanding of context, to gather relevant information

Problem solving

• Makes a range of critical and non-critical decisions in relatively complex situations, taking a range of factors into account
• Recognises potential of new approaches to enhance work practices and outcomes

Release  

Comments  

Release 1

This version first released with BSB Business Services Training Package Version 7.0.