Unit of competency details

BSBMKG609 - Develop a marketing plan (Release 1)

Summary

Releases:
ReleaseStatusRelease date
1 1 (this release)Current 25/Mar/2015

Usage recommendation:
Current
Mapping:
MappingNotesDate
Supersedes and is equivalent to BSBMKG609A - Develop a marketing planUpdated to meet Standards for Training Packages 24/Mar/2015


Training packages that include this unit

CodeTitleSort Table listing Training packages that include this unit by the Title columnRelease
CUA - Creative Arts and Culture Training PackageCreative Arts and Culture Training Package 2.0,3.0 
CPP07 - Property Services Training PackageProperty Services Training Package 14.4-14.5 
CPC08 - Construction, Plumbing and Services Training PackageConstruction, Plumbing and Services Training Package 9.3-9.4 
BSB - Business Services Training PackageBusiness Services Training Package 1.0-3.0 

Qualifications that include this unit

CodeTitleSort Table listing Qualifications that include this unit by the Title columnRelease
CUA60615 - Advanced Diploma of Screen and MediaAdvanced Diploma of Screen and Media 
CUA60515 - Advanced Diploma of Music IndustryAdvanced Diploma of Music Industry 
CUA60415 - Advanced Diploma of Creative Product DevelopmentAdvanced Diploma of Creative Product Development 
CPP51012 - Diploma of Residential Building Energy AssessmentDiploma of Residential Building Energy Assessment 
CPP50611 - Diploma of Security and Risk ManagementDiploma of Security and Risk Management 
CPC60212 - Advanced Diploma of Building and Construction (Management)Advanced Diploma of Building and Construction (Management) 
BSB61315 - Advanced Diploma of Marketing and CommunicationAdvanced Diploma of Marketing and Communication 1-2 
BSB61015 - Advanced Diploma of Leadership and ManagementAdvanced Diploma of Leadership and Management 1-3 
BSB60915 - Advanced Diploma of Management (Human Resources)Advanced Diploma of Management (Human Resources) 1-2 
BSB60515 - Advanced Diploma of MarketingAdvanced Diploma of Marketing 
Items per page 10 | 20 | 50 | 100
Displaying items 1 - 10 of 12

Classifications

SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  30/Jul/2015 
The content being displayed has been produced by a third party, while all attempts have been made to make this content as accessible as possible it cannot be guaranteed. If you are encountering issues following the content on this page please consider downloading the content in its original form

Unit Of competency

Modification History

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

Application

This unit describes the skills and knowledge required to research, develop and present a marketing plan for an organisation.

It applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives.

Individuals operating at this level may receive input from people working under their supervision who collect information required to devise specific marketing strategies and tactics.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Business Development – Marketing

Elements and Performance Criteria

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Devise marketing strategies

1.1 Evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process

1.2 Develop marketing strategies that address strengths and opportunities within the organisation’s projected capabilities and resources

1.3 Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives

1.4 Develop feasible marketing strategies and communicate reasons that justifies their selection

1.5 Ensure strategies align with organisation’s strategic direction

1.6 Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives

2. Plan marketing tactics

2.1 Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible

2.2 Identify coordination and monitoring mechanisms for scheduled activities

2.3 Ensure tactics are achievable within organisation’s projected capabilities and budget

2.4 Ensure tactics meet legal and ethical requirements

2.5 Ensure tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary

3. Prepare and present a marketing plan

3.1 Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix

3.2 Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics

3.3 Present marketing plan for approval in the required format and timeframe

3.4 Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe

Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.

Skill 

Performance Criteria 

Description 

Reading

1.1, 1.5, 1.6, 2.4, 2.5, 3.4

  • Accesses information from a range of sources and accurately analyses and evaluates complex information relating to the marketing process

Writing

1.4, 1.6, 2.1, 3.3, 3.4

  • Uses a range of writing styles to articulate complex concepts and ideas
  • Revises and edits documents based on feedback
  • Uses appropriate formats and grammatical structures to present information logically for different audiences

Oral Communication

1.4, 3.3

  • Uses appropriate language and non-verbal features to explain and present information to a range of personnel
  • Uses active listening and questioning to elicit feedback

Numeracy

2.1, 3.3

  • Analyses and manages complex information relating to timelines, targets and budgets

Navigate the world of work

1.1, 1.5, 2.4, 3.1

  • Works autonomously making high level decisions to ensure organisational objectives and regulatory requirements are met
  • Understands own legal and ethical rights and responsibilities

Interact with others

1.4, 3.3, 3.4

  • Selects and uses appropriate conventions and protocols when communicating with diverse internal and external stakeholders to seek feedback or share information
  • Demonstrates sophisticated control over oral, visual and/or written formats, drawing on a range of communication practices to achieve goals

Get the work done

1.1, 1.2, 1.3, 1.4, 1.6, 2.1, 2.2, 2.3, 2.5, 3.1, 3.2, 3.4

  • Accepts responsibility for planning and sequencing complex tasks and workload to meet timelines
  • Uses problem-solving processes to identify key information and issues, evaluate alternative strategies, anticipate consequences and consider implementation issues and contingencies

Unit Mapping Information

Code and title 

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBMKG609 Develop a marketing plan

BSBMKG609A Develop a marketing plan

Updated to meet Standards for Training Packages

Equivalent unit

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

 

Assessment requirements

Modification History

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to identify organisational objectives and:

  • devise, document and present a marketing plan including:
  • evaluation of marketing opportunity options
  • marketing strategies that utilise existing strengths and opportunities and develop resources and expertise as needed to meet objectives
  • marketing tactics that are legal, ethical, achievable and can be reviewed
  • costs, scheduling, responsibilities and accountabilities for tactics
  • strategic use of marketing approaches and marketing mix
  • rationale for objectives and chosen strategies and tactics
  • adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • summarise organisational structure, products and services and overall strategic and marketing objectives
  • outline common marketing opportunity options including:
  • strategic alliances and cooperative business models
  • new products or services to target specific markets
  • greater market penetration with existing products or services
  • take-overs
  • new businesses and franchising
  • other options relevant to the organisation
  • outline common marketing strategies and marketing approaches
  • explain processes to ensure marketing strategies, approaches and marketing mix align to organisation’s objectives and are legal, ethical and achievable
  • outline the legislative and regulatory context of the organisation as relevant to the marketing plan.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

  • relevant legislation, regulations, standards and codes
  • relevant workplace documentation and resources
  • case studies and, where possible, real situations
  • interaction with others.

Assessors must satisfy NVR/AQTF assessor requirements.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

Training component details
The following details are displayed for each different NRT:-

Training packages

- Training package details
- Training package components

Qualifications

- Qualification details
- Qualification components

Accredited courses

- Accredited course details

Modules

- Module details

Units of competency

- Units of competency details
- Unit components

Skill sets

- Skill set details
- Skill set components

Click on the Export link to export the NRT information to MS Word or PDF.

Click on the Manage notification link to create or change a notification for this NRT.

When selecting the Display history check box a set of tables will appear displaying a log of historical values describing what has changed and when over time.

If you have access to make changes to an NRT, click on the Edit link on the upper right hand side of the summary box.