Unit of competency details
BSBMKG555 - Write persuasive copy (Release 1)
Summary
Usage recommendation:
Current
Releases:
| 1 1 (this release) |
19/Oct/2020 |
Companion volumes:
Unit of competency
Assessment requirements
Training packages that include this unit
Qualifications that include this unit
Skill sets that include this unit
Accredited courses that have this unit in the completion mapping
Classifications
Classification history
| ASCED Module/Unit of Competency Field of Education Identifier | 080507 | Advertising | 19/Oct/2020 | |
The content being displayed has been produced by a third party, while all attempts have been made to make this content as accessible as possible it cannot be guaranteed. If you are encountering issues following the content on this page please consider downloading the content in its original form
Unit of competency
Modification History
|
Release
|
Comments
|
|
Release 1
|
This version first released with BSB Business Services Training Package Version 7.0.
|
Application
This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.
The unit applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Unit Sector
Technical Skills – Marketing
Elements and Performance Criteria
|
ELEMENT
|
PERFORMANCE CRITERIA
|
|
Elements describe the essential outcomes.
|
Performance criteria describe the performance needed to demonstrate achievement of the element.
|
|
1. Establish content purpose
|
1.1 Identify objectives, timelines and budget according to creative brief
1.2 Assess and select writing techniques according to creative brief
|
|
2. Prepare content
|
2.1 Evaluate design and copy options according to creative brief
2.2 Select option/s for communicating required information and images within time and budgetary requirements
2.3 Develop persuasive content according to creative brief
|
|
3. Finalise content
|
3.1 Consult with relevant stakeholders for feedback
3.2 Evaluate feedback and produce final persuasive content
3.3 Seek approval for persuasive content from relevant personnel prior to release
|
Foundation Skills
This section describes those language, literacy, numeracy and employment skills that are essential to performance but not explicit in the performance criteria.
|
Skill
|
Description
|
|
Reading
|
- Recognises and interprets textual information to establish job requirements from relevant information
- Proofreads content to ensure accuracy and completeness
|
|
Writing
|
- Creates documents to ensure clarity of meaning, accuracy, and consistency of information using specific and detailed language to convey explicit information and requirements.
|
|
Numeracy
|
- Interprets numerical information to confirm budget constraints and job deadlines
|
|
Self-management
|
- Takes full responsibility for following policies, procedures and legislative requirements
|
|
Planning and organising
|
- Accepts responsibility for planning, prioritising and sequencing complex tasks and workload
- Uses systematic, analytical processes in complex, non-routine situations, designing, gathering relevant information and evaluating options
- Develops new and innovative ideas through exploration and analysis
|
|
Technology
|
- Identifies purposes, specific functions and key features of common digital systems and tools and operates them effectively to complete routine tasks
|
Unit Mapping Information
Supersedes and is equivalent to BSBWRT501 Write persuasive copy.
Links
Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10
Assessment requirements
Modification History
|
Release
|
Comments
|
|
Release 1
|
This version first released with BSB Business Services Training Package Version 7.0.
|
Performance Evidence
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
- write at least two persuasive contents in each of the following formats:
Knowledge Evidence
The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
- key features of creative briefs including:
- communication purpose and objective
- positioning strategy
- customer profile and positioning
- key messages
- communication tool
- call to action
- budget
- timeframe
- persuasive content requirements including:
- positioning
- key messages
- call to action
- formatting requirements for content including:
- language
- writing style
- level of detail
- legislation, standards and codes of practice affecting production and delivery of copy
- constraints to be considered during analysis, evaluation and preparation of copy
- organisational policies and procedures relevant to writing copy
- persuasive writing techniques.
Assessment Conditions
Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
This includes access to:
- organisational policies and procedures relating to process of copywriting
- relevant legislation, standards and codes of practice
- equipment and resources for advanced copywriting and design.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.
Links
Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10
