Release  

Comments  

Release 1

This version first released with BSB Business Services Training Package Version 7.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare to develop public relations publications

1.1 Identify objectives, needs, and audience for public relations publications

1.2 Conduct research according to objectives and needs

1.3 Summarise findings to relevant stakeholders

1.4 Analyse and select criteria for segmenting audience according to research findings and objectives

1.5 Define target audience in terms of prospective readers of the publications

1.6 Develop target audience profile according to organisational requirements

2. Plan public relations publications

2.1 Document and obtain agreement on publication objectives and central message from relevant personnel according to legal and regulatory requirements

2.2 Select team members to assist with planning according to skill and knowledge requirements

2.3 Develop and obtain agreement on budgets and schedules from relevant stakeholders

2.4 Identify appropriate suppliers of products and services and obtain quotations, as required

2.5 Develop criteria to test and evaluate success of the publication

3. Develop and evaluate public relations publications

3.1 Design and write publication text according to communication objectives and house style

3.2 Test document with relevant stakeholders and incorporate findings in the final publication

3.3 Select and contract suppliers to complete publication production processes

3.4 Distribute publication according to public relations plan and legal and regulatory requirements

3.5 Evaluate publication in line with stakeholder feedback and against evaluation criteria

Skill 

Description 

Reading

• Gathers and analyses textual information from a range of sources and identifies relevant and key information
• Assesses workplace documentation for clarity and accuracy to comply with house style and agreed communication objectives

Writing

• Uses clear, accurate and engaging language to develop research briefs and materials in a range of styles for various audiences

Oral Communication

• Employs listening and questioning techniques and negotiation skills to clarify information and confirm understanding
• Articulates instructions and information using language and features suitable for diverse audiences

Numeracy

• Uses basic mathematical formula to calculate whole numbers and decimals to determine suppliers’ costs, project budgets and projected schedules

Self-management

• Identifies organisational goals and adheres to implicit and explicit organisation policies and procedures
• Identifies the implications of legal and regulatory responsibilities related to own work

Teamwork

• Actively identifies the requirements of important communication exchanges, selecting appropriate channels, format, tone and content to suit purpose and audience and monitoring impact
• Collaborates with others to achieve joint outcomes, playing an active role in facilitating effective group interaction

Planning and organising

• Coordinates and sequences tasks to ensure timelines are met and work flows efficiently
• Analyses relevant information to make decisions about staffing, contractors, market segments and target audiences
• Evaluates results to identify whether objectives have been met

Technology

• Uses digital applications to record, store, retrieve and share documents

Release  

Comments  

Release 1

This version first released with BSB Business Services Training Package Version 7.0.