BSBMKG552 - Design and develop marketing communication plans (Release 1)

Summary

Usage recommendation:

Current

Mapping:

Mapping	Notes	Date
Supersedes BSBADV507 - Develop a media plan		18/Oct/2020
Supersedes BSBMKG510 - Plan e-marketing communications		18/Oct/2020
Supersedes and is equivalent to BSBMKG523 - Design and develop an integrated marketing communication plan		18/Oct/2020

Release Status:

Current

Releases:

Release	Release date
1 1 (this release)	19/Oct/2020

Companion volumes:

Unit of competency

Companion Volume Implementation Guide is found on VETNet

Assessment requirements

Companion Volume Implementation Guide is found on VETNet

Delivery:

Find RTOs approved to deliver this unit of competency.

CodeSort Table listing Training packages that include this unit by the Code column	TitleSort Table listing Training packages that include this unit by the Title column	Release
CUA - Creative Arts and Culture Training Package	Creative Arts and Culture Training Package	5.0-6.0
CPP - Property Services Training Package	Property Services Training Package	16.0-17.0
MST - Textiles, Clothing and Footwear	Textiles, Clothing and Footwear	5.0
PUA - Public Safety	Public Safety	3.0-5.0
BSB - Business Services Training Package	Business Services Training Package	7.0-8.0
SIT - Tourism, Travel and Hospitality Training Package	Tourism, Travel and Hospitality Training Package	2.0-2.2

CodeSort Table listing Qualifications that include this unit by the Code column	TitleSort Table listing Qualifications that include this unit by the Title column	Usage Recommendation	Release
SIT50122 - Diploma of Travel and Tourism Management	Diploma of Travel and Tourism Management	Current	1-2
SIT60122 - Advanced Diploma of Travel and Tourism Management	Advanced Diploma of Travel and Tourism Management	Current	1
PUA51019 - Diploma of Public Safety (Community Safety)	Diploma of Public Safety (Community Safety)	Current	2-3
BSB50620 - Diploma of Marketing and Communication	Diploma of Marketing and Communication	Current	1-2
MST50122 - Diploma of Apparel, Fashion and Textiles	Diploma of Apparel, Fashion and Textiles	Current	1
CUA50820 - Diploma of Music	Diploma of Music	Current	1-2
CPP51122 - Diploma of Property (Agency Management)	Diploma of Property (Agency Management)	Current	1-2
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CodeSort Table listing Skill sets that include this unit by the Code column	TitleSort Table listing Skill sets that include this unit by the Title column	Usage Recommendation	Release
BSBSS00108 - Marketing and Communication Skill Set	Marketing and Communication Skill Set	Current	1
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CodeSort Table listing Accredited courses that have this unit in the completion mapping by the Code column	TitleSort Table listing Accredited courses that have this unit in the completion mapping by the Title column	Status
10912NAT - Advanced Diploma of Fashion Business	Advanced Diploma of Fashion Business	Current
10733NAT - Diploma of Entrepreneurship and Innovation	Diploma of Entrepreneurship and Innovation	Non-Current
10904NAT - Diploma of Social Media Marketing	Diploma of Social Media Marketing	Current
11210NAT - Diploma of Entrepreneurship and Innovation	Diploma of Entrepreneurship and Innovation	Current

Classifications

Scheme	Code	Classification value
ASCED Module/Unit of Competency Field of Education Identifier	080505	Marketing

Classification history

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Content

Scheme	Code	Classification value	Start date	End date
ASCED Module/Unit of Competency Field of Education Identifier	080505	Marketing	17/Dec/2020

Unit of competency

Modification History

Release	Comments
Release 1	This version first released with BSB Business Services Training Package Version 7.0.

Application

This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.

The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Technical Skills – Marketing

Elements and Performance Criteria

ELEMENT	PERFORMANCE CRITERIA
Elements describe the essential outcomes.	Performance criteria describe the performance needed to demonstrate achievement of the element.
1. Prepare marketing communication plan information	1.1 Identify and confirm marketing communication purpose and objectives, expectations, budget, timeline and target audience with client 1.2 Obtain client and product information
2. Design marketing communication plan	2.1 Undertake and document research according to task requirements 2.2 Communicate outcomes and findings to relevant stakeholders 2.3 Identify marketing communications mix options 2.4 Compare advantages and disadvantages of communications mix 2.5 Select communication mix according to marketing communication brief 2.6 Establish success measures for marketing communication plan
3. Finalise marketing communication plan	3.1 Prepare budget and timeline proposal 3.2 Present marketing communication plan to client 3.3 Seek feedback from relevant stakeholders on communication plan 3.4 Make changed to the communications plan according to feedback received

Foundation Skills

This section describes those language, literacy, numeracy and employment skills that are essential to performance but not explicit in the performance criteria.

Skill	Description
Numeracy	Collates and interprets numeric data to analyse trends data, develop targets and prepare budgets for marketing activities
Reading	Identifies, analyses and evaluates complex texts to determine requirements of advertising brief, legislative, regulatory and business requirements
Initiative and enterprise	Develops new and innovative ideas through exploration, analysis and critical thinking
Planning and organising	Takes responsibility for following implicit and explicit voluntary constraints related to budget, legal and ethical requirements in development of marketing communication plan Plans, organises and implements tasks to achieve outcomes with an awareness of client requirements, time and budgetary constraints
Technology	Uses digital technologies to enter data, organise and present information

Unit Mapping Information

Supersedes and is equivalent to BSBMKG523 Design and develop an integrated marketing communication plan.

Supersedes but is not equivalent to:

BSBADV507 Develop a media plan
BSBMKG510 Plan e-marketing communications.

Links

Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

Assessment requirements

Modification History

Release	Comments
Release 1	This version first released with BSB Business Services Training Package Version 7.0.

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

design and develop at least one marketing communication plan.

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

legislative requirements relevant to marketing communication plans
key features of marketing communications plans
content and format of marketing communication plans including:

purpose statement
definition of target audience
analysis of product or service
legal and ethical constraints
marketing communication functions and media vehicles

procedures for developing budget proposals.

Assessment Conditions

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

legislation, regulations and codes of practice for marketing communications plans.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Links

Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

Unit of competency details

BSBMKG552 - Design and develop marketing communication plans (Release 1)

Summary

Training packages that include this unit

Qualifications that include this unit

Skill sets that include this unit

Accredited courses that have this unit in the completion mapping

Classifications

Classification history

Content

Unit of competency

Modification History

Application

Unit Sector

Elements and Performance Criteria

Foundation Skills

Unit Mapping Information

Links

Assessment requirements

Modification History

Performance Evidence

Knowledge Evidence

Assessment Conditions

Links

Reports

Resources

More

Using training.gov.au

Acknowledgement of Country