Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Confirm target market

1.1 Identify market or market segment for a product or service in accordance with the marketing plan

1.2 Identify aspects of culture that may impact international marketing of products or services within target market

1.3 Identify consumer attributes for market or market segment from market profile

1.4 Identify features of products or services in accordance with marketing plan

2. Assess current level of consumer interest

2.1 Investigate consumer need for products or services through analysis of trends and past performance of products and services both within Australia and within relevant international settings

2.2 Review past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within Australia and within relevant international settings

2.3 Assess individual, social and cultural influences on consumer behaviour and estimate their impact for products or services

2.4 Assess lifestyle influences on consumer behaviour and estimate their impact for products or services

2.5 Assess organisational behaviour in relation to products or services in accordance with the marketing plan

3. Recommend marketing strategies

3.1 Ensure marketing strategies address innate and acquired needs of consumers, and appeal to motives that influence decision-making

3.2 Present a rationale for focus of appeal, and outline how influences on consumer behaviour and cultural considerations will be used to target effective marketing strategies

3.3 Ensure focus of appeal meets legal and ethical obligations, and budgetary requirements of the marketing plan, and check for cultural appropriateness

Skill 

Performance Criteria 

Description 

Reading

1.1, 1.3, 1.4, 2.1-2.5, 3.1, 3.3

• Identifies and analyses complex texts to assess consumer behaviour and determine legislative requirements

Writing

3.2

• Produces comprehensive rationale using language and structure appropriate to context and audience

Oral Communication

3.2

• Presents information using language and features appropriate to the context and audience

Numeracy

2.1, 3.3

• Interprets trends to inform understanding of consumer needs
• Performs calculations to ensure plans meet budgetary requirements

Navigate the world of work

3.3

• Adheres to organisational objectives, policies and legislative requirements
• Considers own role in terms of its contribution to broader goals of work environment

Interact with others

3.2

• Recognises importance of taking audience, purpose and contextual factors into account when making decisions about what and how to communicate

Get the work done

1.1-1.4, 2.1-2.5

• Uses effective organisational skills to complete tasks with an awareness of how they may contribute to longer-term operational and strategic goals
• Uses analytical processes to gather and assess information required to decide on most appropriate marketing strategies
• Uses digital tools to gather and analyse data about consumer behaviour

Code and title 

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBMKG517 Analyse consumer behaviour for specific international markets

BSBMKG517A Analyse consumer behaviour for specific international markets

Updated to meet Standards for Training Packages

Equivalent unit

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.