Unit of competency details

BSBMKG514 - Implement and monitor marketing activities (Release 1)

Summary

Releases:
ReleaseStatusRelease date
1 1 (this release)Current 25/Mar/2015

Usage recommendation:
Current
Mapping:
MappingNotesDate
Supersedes and is equivalent to BSBMKG514A - Implement and monitor marketing activitiesUpdated to meet Standards for Training Packages 24/Mar/2015


Training packages that include this unit

CodeTitleSort Table listing Training packages that include this unit by the Title columnRelease
SIS10 - Sport, Fitness and Recreation Training PackageSport, Fitness and Recreation Training Package 3.1 
SIS - Sport, Fitness and Recreation Training PackageSport, Fitness and Recreation Training Package 1.0-3.0 
HLT - HealthHealth 2.0-4.0 
FBP - Food, Beverage and PharmaceuticalFood, Beverage and Pharmaceutical 1.0 
CUA - Creative Arts and Culture Training PackageCreative Arts and Culture Training Package 2.0-3.0 
CPP07 - Property Services Training PackageProperty Services Training Package 14.4-14.5 
CHC - Community ServicesCommunity Services 2.0-3.0 
BSB - Business Services Training PackageBusiness Services Training Package 1.0-2.0 

Qualifications that include this unit

CodeTitleSort Table listing Qualifications that include this unit by the Title columnRelease
SIS50612 - Diploma of Sport DevelopmentDiploma of Sport Development 
SIS50215 - Diploma of FitnessDiploma of Fitness 
SIS50115 - Diploma of Sport and Recreation ManagementDiploma of Sport and Recreation Management 
HLT57715 - Diploma of Practice ManagementDiploma of Practice Management 
FBP30617 - Certificate III in Food Processing (Sales)Certificate III in Food Processing (Sales) 
CUA60213 - Advanced Diploma of Live Production and Management ServicesAdvanced Diploma of Live Production and Management Services 2-3 
CUA50915 - Diploma of Photography and Photo ImagingDiploma of Photography and Photo Imaging 
CUA50815 - Diploma of Music IndustryDiploma of Music Industry 
CUA50415 - Diploma of Live Production and Technical ServicesDiploma of Live Production and Technical Services 1-2 
CPP40911 - Certificate IV in Waste ManagementCertificate IV in Waste Management 
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Classifications

SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  30/Jul/2015 
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Unit Of competency

Modification History

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

Application

This unit describes the skills and knowledge required to apply and observe marketing plan objectives and action necessary improvements.

It applies to individuals who possess a sound theoretical knowledge base in advertising management, and demonstrate a range of managerial skills. In this role, they usually lead and coordinate a marketing team, implement a marketing plan, monitor performance of marketing strategies and evaluate their effectiveness.

They also involve team members in identifying improvements for marketing strategies and formulating recommendations for future marketing activities.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Business Development – Marketing

Elements and Performance Criteria

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Implement marketing strategies and tactics

1.1 Brief stakeholders who participated in the marketing planning process on their implementation roles and responsibilities

1.2 Identify and brief marketing and non-marketing personnel critical to success of the marketing plan, on objectives, performance measures, and their roles and responsibilities

1.3 Prioritise marketing strategies and identify resources for their implementation, in accordance with organisational requirements

1.4 Implement communication and team building strategies to ensure personnel responsible for each element of the marketing mix work together to meet the organisation’s marketing objectives

1.5 Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with marketing plan

2. Monitor marketing strategies and tactics

2.1 Monitor and implement promotional activity against communication objectives in the marketing plan

2.2 Monitor product, pricing and distribution decisions against organisational policy and objectives of the marketing plan

2.3 Monitor marketing results against targets in the marketing plan

2.4 Monitor marketing revenue and costs against budget, and analyse record variations

2.5 Prepare and present marketing reports indicating ongoing progress towards marketing objectives

3. Evaluate and improve marketing performance

3.1 Regularly assess marketing performance against objectives

3.2 Identify opportunities for improvement through discussion with customers and personnel responsible for each element of marketing mix

3.3 Change business practices in line with changing customer requirements to maintain business relevance and viability

3.4 Document recommendations for improvement in accordance with organisational requirements

3.5 Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation

Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.

Skill 

Performance Criteria 

Description 

Reading

1.3-1.5, 2.1-2.4, 3.1, 3.4

  • Identifies and evaluates textual information to determine business achievements against workplace objectives

Writing

1.1, 1.2, 2.5, 3.4, 3.5

  • Uses clear, accurate and relevant language to organise and record information and complete workplace documentation

Oral Communication

1.1, 1.2, 1.4, 1.5, 2.5, 3.2, 3.5

  • Participates in verbal exchanges using appropriate language and non-verbal features
  • Elicits views and opinions of others using active listening and questioning

Numeracy

1.3, 2.2-2.4

  • Uses mathematical techniques to analyse marketing performance, resource availability, revenue and cost

Navigate the world of work

1.3-1.5, 2.1-2.3, 2.5, 3.1, 3.4

  • Monitors adherence to organisational policies and objectives and considers own role in terms of its contribution to broader goals of work environment

Interact with others

1.1, 1.2, 1.4, 1.5, 2.5, 3.2, 3.5

  • Collaborates with others to achieve joint outcomes, playing an active role in facilitating effective group interaction
  • Recognises importance of taking audience, purpose and contextual factors into account when making decisions about what to communicate with whom, why and how

Get the work done

1.2, 1.3, 1.5, 2.1, 2.3, 2.4, 3.2, 3.3

  • Develops plans and uses effective time management and organisational skills to complete tasks with an awareness of how they may contribute to longer-term operational and strategic goals
  • In more complex, non-routine situations, uses formal decision-making processes, setting or clarifying goals, gathering information and identifying and evaluating several choices against a limited set of criteria
  • When dealing with complex issues identifies cause of the problem, and uses analytical processes to generate possible solutions

Unit Mapping Information

Code and title 

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBMKG514 Implement and monitor marketing activities

BSBMKG514A Implement and monitor marketing activities

Updated to meet Standards for Training Packages

Equivalent unit

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

 

Assessment requirements

Modification History

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

  • successfully implement marketing strategies identified in an organisation’s marketing plan
  • coordinate personnel involved in conducting marketing activities
  • monitor, evaluate and report on marketing activities against defined objectives
  • modify marketing activities in line with new or emerging trends.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • outline organisational strategic and marketing objectives, plans and performance measures
  • summarise principles of marketing mix
  • explain key provisions of relevant legislation, codes of practice and national standards affecting marketing operations.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

  • office equipment and resources
  • relevant legislation, regulations, standards and codes
  • organisational and marketing strategic plans
  • case studies and, where possible, real situations
  • interaction with others.

Assessors must satisfy NVR/AQTF assessor requirements.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

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