Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify market research needs

1.1 Communicate role of market research in enterprise operations to relevant personnel

1.2 Identify contribution of market research to enterprise activity

1.3 Analyse enterprise planning and performance documentation to determine research needs

1.4 Consult relevant personnel to determine research needs

1.5 Develop statement of market research needs

2. Define market research objectives

2.1 Draft research objectives

2.2 Undertake preliminary project scoping

2.3 Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered

2.4 Review and finalise draft objectives in light of scoping parameters

3. Define data gathering approaches

3.1 Identify types of data required to inform objectives

3.2 Determine combinations of types of data to best inform objectives

3.3 Identify and evaluate suitable data gathering methods

3.4 Identify data sources

3.5 Quantify required data

3.6 Identify and evaluate suitable data processing methods

3.7 Make decisions on data types, combinations, gathering methods, sources, quantities and processing methods

4. Develop market research plan

4.1 Estimate resources and timelines required for market research projects

4.2 Determine feasibility of market research projects

4.3 Prepare market research plan for approval

4.4 Obtain approval to implement plan from appropriate personnel as required

Skill 

Performance Criteria 

Description 

Reading

1.2, 1.3, 2.2, 2.4, 3.1, 3.3, 3.4

• Evaluates and interprets information from a range of sources and determines requirements

Writing

1.5, 2.1, 2.4, 4.3

• Integrates information from a number of sources to develop material supporting purposes of documentation, using suitable grammatical structure and clear, logical language

Oral Communication

1.1, 1.4, 2.3, 4.4

• Participates in a variety of spoken exchanges using suitable language and non-verbal features
• Elicits views and opinions of others using active listening and questioning

Numeracy

3.5, 4.1

• Interprets numerical data and makes basic calculations to determine required resources and workplace scheduling, and to quantify data

Interact with others

1.1, 1.4, 2.3, 4.4

• Recognises importance of taking audience, purpose and contextual factors into account when making decisions about what to communicate with whom, why and how

Get the work done

1.3, 2.2, 2.4, 3.1-3.4, 3.6, 3.7, 4.2

• Develops plans and uses effective organisational and time-management skills to complete tasks with an awareness of how they may contribute to longer-term operational and strategic goals
• In more complex, non-routine situations, uses a formal decision-making process with support, setting or clarifying goals, gathering information and identifying and evaluating several choices against a limited set of criteria
• Understands and explicitly applies some basic principles of analytical and lateral thinking
• Recognises and takes responsibility for addressing predictable and some less predictable problems in familiar work contexts

Code and title 

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBMKG506 Plan market research

BSBMKG506B Plan market research

Updated to meet Standards for Training Packages

Equivalent unit

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.