Unit of competency details

BSBMKG506 - Plan market research (Release 1)


ReleaseStatusRelease date
1 1 (this release)Current 25/Mar/2015

Usage recommendation:
Supersedes and is equivalent to BSBMKG506B - Plan market researchUpdated to meet Standards for Training Packages 24/Mar/2015

Training packages that include this unit

CodeTitleSort Table listing Training packages that include this unit by the Title columnRelease
PSP - Public Sector Training PackagePublic Sector Training Package 2.0 
CUA - Creative Arts and Culture Training PackageCreative Arts and Culture Training Package 2.0-3.0 
BSB - Business Services Training PackageBusiness Services Training Package 1.0-3.0 


SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  30/Jul/2015 
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Unit Of competency

Modification History



Release 1

This version first released with BSB Business Services Training Package Version 1.0.


This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.

It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Business Development Marketing

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify market research needs

1.1 Communicate role of market research in enterprise operations to relevant personnel

1.2 Identify contribution of market research to enterprise activity

1.3 Analyse enterprise planning and performance documentation to determine research needs

1.4 Consult relevant personnel to determine research needs

1.5 Develop statement of market research needs

2. Define market research objectives

2.1 Draft research objectives

2.2 Undertake preliminary project scoping

2.3 Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered

2.4 Review and finalise draft objectives in light of scoping parameters

3. Define data gathering approaches

3.1 Identify types of data required to inform objectives

3.2 Determine combinations of types of data to best inform objectives

3.3 Identify and evaluate suitable data gathering methods

3.4 Identify data sources

3.5 Quantify required data

3.6 Identify and evaluate suitable data processing methods

3.7 Make decisions on data types, combinations, gathering methods, sources, quantities and processing methods

4. Develop market research plan

4.1 Estimate resources and timelines required for market research projects

4.2 Determine feasibility of market research projects

4.3 Prepare market research plan for approval

4.4 Obtain approval to implement plan from appropriate personnel as required

Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.


Performance Criteria 



1.2, 1.3, 2.2, 2.4, 3.1, 3.3, 3.4

  • Evaluates and interprets information from a range of sources and determines requirements


1.5, 2.1, 2.4, 4.3

  • Integrates information from a number of sources to develop material supporting purposes of documentation, using suitable grammatical structure and clear, logical language

Oral Communication

1.1, 1.4, 2.3, 4.4

  • Participates in a variety of spoken exchanges using suitable language and non-verbal features
  • Elicits views and opinions of others using active listening and questioning


3.5, 4.1

  • Interprets numerical data and makes basic calculations to determine required resources and workplace scheduling, and to quantify data

Interact with others

1.1, 1.4, 2.3, 4.4

  • Recognises importance of taking audience, purpose and contextual factors into account when making decisions about what to communicate with whom, why and how

Get the work done

1.3, 2.2, 2.4, 3.1-3.4, 3.6, 3.7, 4.2

  • Develops plans and uses effective organisational and time-management skills to complete tasks with an awareness of how they may contribute to longer-term operational and strategic goals
  • In more complex, non-routine situations, uses a formal decision-making process with support, setting or clarifying goals, gathering information and identifying and evaluating several choices against a limited set of criteria
  • Understands and explicitly applies some basic principles of analytical and lateral thinking
  • Recognises and takes responsibility for addressing predictable and some less predictable problems in familiar work contexts

Unit Mapping Information

Code and title 

current version 

Code and title 

previous version 


Equivalence status 

BSBMKG506 Plan market research

BSBMKG506B Plan market research

Updated to meet Standards for Training Packages

Equivalent unit


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10


Assessment requirements

Modification History



Release 1

This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

  • identify and define market research requirements in an organisation
  • develop a documented market research plan describing scope, objectives, time and budget for market research to be undertaken by an organisation.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • outline key provisions of relevant legislation, codes of practice and national standards that affect aspects of business operations
  • explain market research principles and practices including:
  • data processing methods and data analysis techniques
  • project design within given budgets and other resource constraints
  • design of samples
  • development and use of hypotheses
  • role of research in enterprise development
  • roles and uses of qualitative and quantitative research
  • use of survey instruments
  • explain project planning principles and practices including for:
  • consultation and stakeholder involvement
  • development of timelines, budgets and other implementation plans
  • gaining approvals
  • needs analyses
  • scoping practices
  • list statistical methods and techniques.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development marketing field of work and include access to:

  • data and information records from previous marketing research activities
  • office equipment and resources
  • case studies and, where possible, real situations.

Assessors must satisfy NVR/AQTF assessor requirements.


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

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