Unit of competency
Modification History
Release |
Comments |
Release 1 |
This version first released with BSB Business Services Training Package Version 7.0. |
Application
This unit describes the skills and knowledge required to implement and monitor advertising production, including establishing the initial media requirements, booking advertising production and developing a monitoring report.
The unit applies to individuals in an entry-level position who are not expected to supervise the work of others but are required to have a broad knowledge of advertising media. These individuals may be responsible for media planning, media buying or advertising within an advertising team.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Technical Skills – Marketing
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Prepare to implement advertising production |
1.1 Confirm advertising and media requirements according to creative brief, organisational and legislative requirements 1.2 Develop media schedule 1.3 Analyse and select suppliers for production process 1.4 Seek approval from relevant stakeholders |
2. Implement advertising production |
2.1 Book advertising space and time 2.2 Negotiate pricing with supplier 2.3 Lodge advertisement 2.4 Report status of initial implementation to relevant stakeholders |
3. Monitor advertising production |
3.1 Establish and confirm post-production activities with required stakeholders 3.2 Identify and rectify issues with advertising production within scope of own responsibility 3.3 Develop monitoring report 3.4 Establish procedures for ongoing monitoring |
Foundation Skills
This section describes those language, literacy, numeracy and employment skills that are essential to performance but not explicit in the performance criteria.
Skill |
Description |
Numeracy |
|
Reading |
|
Writing |
|
Teamwork |
|
Self-management |
|
Planning and organising |
|
Problem solving |
|
Technology |
|
Unit Mapping Information
Supersedes and is equivalent to:
- BSBADV404 Schedule advertisements
- BSBADV408 Review advertising media options.
Supersedes but is not equivalent to:
- BSBADV402 Conduct pre-campaign testing
- BSBADV403 Monitor advertising production
- BSBADV405 Perform media calculations
- BSBADV406 Buy and monitor media
- BSBADV407 Apply media analysis and processing tools.
Links
Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10