Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 2.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse digital media impact

1.1 Determine measurable impact objectives for digital media

1.2 Review and deliver insights from online and offline channel data

1.3 Identify tools and technologies accessed by customers

1.4 Clearly establish audience engagement characteristics, expectations and responses

1.5 Identify gaps in engagement and expectations

2. Establish an experimentation framework

2.1 Design, build, and test a learning environment using industry tools and technologies

2.2 Prepare strategies for rapid real-time response, and rapid change

2.3 Model channel interaction options

2.4 Test interaction with target groups

2.5 Learn and adapt rapidly to changing customer expectations and interactions

3. Create optimised digital channels

3.1 Ensure channels are established using current industry tools and technologies

3.2 Enable visibility of the customer journey in digital environments

3.3 Utilise tools and technologies for visualisations, dashboards and reports for a unified view across multiple digital platforms

4. Support channel strategies

4.1 Work effectively with other experts as part of a multi- disciplinary network

4.2 Enable rapid change to process and interventions to match real-time customer requirements

5. Evaluate effectiveness of digital impact

5.1 Collate digital data on customer engagement, conversations and conversions

5.2 Moderate data to identify exceptions from agreed performance

5.3 Document issues and recommendations to improve further digital media optimisation

Skill 

Performance 

Criteria 

Description 

Reading

1.1-1.5, 2.5

• Identifies and interprets textual information to establish current industry and project status from relevant information

Writing

1.2, 1.4, 1.5, 2.1, 2.2, 5.1, 5.3

• Researches, plans and prepares documentation using format and language appropriate to context, organisational requirements and audience

Oral Communication

4.1

• Presents information and seeks advice using language appropriate to audience

Numeracy

1.1, 1.2, 1.4, 2.1, 2.2, 2.5, 5.1, 5.2

• Identifies and interprets data from a range of sources
• Uses modelling capacity and data analysis to establish and test systems, monitor results and make adjustments

Navigate the world of work

2.5

• Recognises and responds to rapidly changing expectations within digital sphere

Interact with others

1.2, 2.4, 4.1, 4.2

• Selects and uses appropriate conventions and protocols when communicating with internal and external parties to seek or share information
• Works positively with those from other disciplines to achieved desired outcomes for organisation and clients

Get the work done

1.1-1.5, 2.1-2.5, 3.1-3.3, 4.1, 4.2, 5.1-5.3

• Plans and organises data categories, tasks and workloads
• Uses testing to identify and solve routine and non-routine problems
• Sequences and schedules complex activities, monitors implementation, and manages relevant communication
• Makes decisions from a range of possibilities; reflecting on outcomes
• Uses and manipulates digital technology to create, extend and enhance job role, products and capacity to deliver optimised digital media

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBMKG421 Optimise digital media impact

Not applicable

New unit

No equivalent unit

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 2.0.