Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 2.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Develop knowledge of the marketing communications industry

1.1 Identify and access sources of information on the marketing communication industry

1.2 Seek information on the structure and operation of the marketing communication industry

1.3 Obtain information on marketing communication industry sectors, associations, networks and societal role

1.4 Identify and access information on key stakeholders

1.5 Apply industry information appropriately in everyday activities related to typical work roles

2. Identify industry employment obligations and opportunities

2.1 Obtain information regarding employment obligations and opportunities relevant to the marketing communication industry

2.2 Apply information on employment opportunities and obligations in everyday activities related to typical work roles

3. Identify future trends within the marketing communications industry

3.1 Research developments for marketing communication within digital communications technology

3.2 Scope the relative impact of new and alternative technologies on the industry

3.3 Apply information on future trends in everyday activities related to typical work roles

4. Update industry knowledge

4.1 Conduct formal and informal research to update general knowledge of the industry continuously

4.2 Monitor current issues of concern to the industry

4.3 Share updated knowledge with client and colleagues

4.4 Incorporate updated knowledge into everyday activities related to typical work roles

Skill 

Performance 

Criteria 

Description 

Reading

1.1-1.4, 2.1, 3.1, 3.2, 4.1, 4.2

• Gathers, interprets and analyses a variety of textual information from a range of sources to identify relevant and key information

Writing

1.5, 3.2, 3.3, 4.3, 4.4

• Integrates information from a number of sources to create cohesive documents using suitable format and grammatical structure, with clear, logical language suitable to the audience and purpose

Oral Communication

4.3

• Presents information using language appropriate to audience

Numeracy

3.1, 3.2

• Uses mathematical skills to interpret data and statistical information

Navigate the world of work

2.1, 2.2

• Understands and adheres to legal and regulatory responsibilities related to own work

Interact with others

4.3

• Selects and uses appropriate conventions and protocols when communicating with internal and external stakeholders to seek or share information

Get the work done

1.5, 2.2, 3.3, 4.4

• Applies industry knowledge to work tasks
• Uses a continuous learning approach to improve capacity to work effectively and identify and solve problems as they occur, and to address emerging opportunities and issues

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBMKG418 Develop and apply knowledge of marketing communication industry

Not applicable

New unit

No equivalent unit

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 2.0.