Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Collect information about target markets

1.1 Identify target markets to research as new international markets from brief or manager

1.2 Confirm information requirements for market research

1.3 Seek assistance as required, with sourcing and accessing required information

1.4 Identify and access sources of required information

2. Investigate trends in target markets

2.1 Collate required information from information sources

2.2 Apply statistical analysis tools to information to identify trends

2.3 Seek assistance as required, with analysing required information

2.4 Investigate causal influences

2.5 Document and report identified trends and causal influences to relevant personnel within organisation

3. Utilise data in decision-making

3.1 Base decision-making on available data

3.2 Check consistency of decision-making against data, and document rationale for decision-making on markets to pursue

3.3 Document and report recommendations to relevant personnel within organisation

Skill 

Performance Criteria 

Description 

Reading

1.1, 1.4, 2.1, 2.2, 3.1, 3.2

• Interprets textual information obtained from a range of sources and determines how content may be applied to organisational requirements

Writing

1.2, 1.3, 2.1, 2.5, 3.2, 3.3

• Integrates information from a number of sources to develop material that supports purposes and format of documentation using suitable grammatical structure and clear, logical language

Oral Communication

1.1-1.3, 2.3, 2.5, 3.3

• Participates in a variety of spoken exchanges using suitable language and non-verbal features
• Uses active listening and questioning techniques to confirm requirements and understanding

Numeracy

2.2, 2.5

• Collates and interprets numeric information and analyses trend data relevant to marketing activities

Interact with others

1.3, 2.3, 2.5, 3.3

• Selects appropriate form, channel and mode of communication for a specific purpose relevant to own role
• Seeks assistance and guidance from others as required

Get the work done

1.1, 1.2, 1.4, 2.2, 2.4, 3.1, 3.2

• Takes responsibility for planning, organising, confirming and completing tasks to achieve required outcomes
• Takes responsibility for outcomes of routine decisions related directly to own role
• Evaluates effectiveness of decisions in terms of how well they meet stated goals
• Initiates standard procedures when responding to familiar problems within immediate context
• Uses digital tools to complete tasks

Code and title 

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBMKG415 Research international markets

BSBMKG415A Research international markets

Updated to meet Standards for Training Packages

Equivalent unit

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.