Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Research marketing information

1.1 Research concept of marketing as it applies to the organisation

1.2 Identify and analyse organisation’s marketing plan and relevant policies and procedures

1.3 Identify need for marketing activities from established marketing plan

1.4 Investigate previous marketing activities for relevant information

1.5 Identify profile of market segment

1.6 Identify positioning and market mix for each target segment

1.7 Identify outcomes expected from marketing activities

2 Plan marketing activities

2.1 Undertake analysis of collected basic marketing information

2.2 Develop and document work activity plans for marketing activities

2.3 Obtain approval of plans from relevant enterprise personnel

3 Implement marketing activities

3.1 Determine and access resources required for work activities

3.2 Undertake marketing activities within job role

3.3 Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions

3.4 Monitor marketing activities, and review and amend activity plan as required

4 Review marketing activities

4.1 Measure and record outcomes of marketing activities

4.2 Review marketing activities against expected outcomes and record identified improvements

4.3 Prepare reports of marketing activities and communicate to relevant enterprise personnel

Skill 

Performance Criteria 

Description 

Reading

1.1-1.7, 2.1, 3.4, 4.2

• Interprets textual information obtained from a range of sources and determines how content may be applied to organisational requirements

Writing

2.2, 3.2, 3.4, 4.1-4.3

• Integrates information from a number of sources to develop material that supports purposes and format of documentation, using suitable grammatical structure and clear, logical language

Oral Communication

2.3, 4.3

• Participates in a variety of spoken exchanges using suitable language and non-verbal features

Numeracy

3.1, 4.1-4.3

• Collates and analyses numeric information relating to costs, timeframes and other activities

Navigate the world of work

1.2, 1.3

• Adheres to organisational policies and procedures and considers own role in terms of its contribution to broader goals of work environment

Interact with others

2.3, 3.3

• Selects appropriate form, channel and mode of communication for a specific purpose relevant to own role

Get the work done

1.1-1.7, 2.1, 2.2, 3.1-3.4, 4.3

• Develops plans to manage tasks with an awareness of how they may contribute to longer term operational and strategic goals
• Takes responsibility for outcomes of routine decisions related directly to own role
• Understands purposes, specific functions and key features of common digital systems and tools and operates them effectively to complete routine tasks
• Recognises and takes responsibility for addressing predictable and some less predictable problems in familiar work contexts

Code and title 

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBMKG414 Undertake marketing activities

BSBMKG414B Undertake marketing activities

Updated to meet Standards for Training Packages

Equivalent unit

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.