Unit of competency details

BSBMKG414 - Undertake marketing activities (Release 1)


ReleaseStatusRelease date
1 1 (this release)Current 25/Mar/2015

Usage recommendation:
Supersedes and is equivalent to BSBMKG414B - Undertake marketing activitiesUpdated to meet Standards for Training Packages 24/Mar/2015

Training packages that include this unit

CodeTitleSort Table listing Training packages that include this unit by the Title columnRelease
RGR - Racing and Breeding Training PackageRacing and Breeding Training Package 2.0 
MST - Textiles, Clothing and FootwearTextiles, Clothing and Footwear 1.0-1.1 
CUA - Creative Arts and Culture Training PackageCreative Arts and Culture Training Package 2.0,3.0 
BSB - Business Services Training PackageBusiness Services Training Package 1.0-3.0 
AMP - Australian Meat Processing Training PackageAustralian Meat Processing Training Package 1.0-3.0 

Qualifications that include this unit

CodeTitleSort Table listing Qualifications that include this unit by the Title columnRelease
MST50116 - Diploma of Applied Fashion Design and MerchandisingDiploma of Applied Fashion Design and Merchandising 1-2 
CUA51115 - Diploma of Visual ArtsDiploma of Visual Arts 
CUA50615 - Diploma of Aboriginal and Torres Strait Islander Visual Arts Industry WorkDiploma of Aboriginal and Torres Strait Islander Visual Arts Industry Work 
CUA40915 - Certificate IV in Music IndustryCertificate IV in Music Industry 
CUA40815 - Certificate IV in Arts AdministrationCertificate IV in Arts Administration 
BSB41715 - Certificate IV in RecordkeepingCertificate IV in Recordkeeping 1-3 
BSB41315 - Certificate IV in MarketingCertificate IV in Marketing 
BSB41115 - Certificate IV in International TradeCertificate IV in International Trade 1-3 
BSB40715 - Certificate IV in FranchisingCertificate IV in Franchising 1-3 
BSB40615 - Certificate IV in Business SalesCertificate IV in Business Sales 1-3 
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SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  30/Jul/2015 
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Unit Of competency

Modification History



Release 1

This version first released with BSB Business Services Training Package Version 1.0.


This unit describes the skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit covering general and basic marketing and promotional activities that do not require detailed or complex planning or implementation.

It applies to people with no previous experience in marketing. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Business Development – Marketing

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Research marketing information

1.1 Research concept of marketing as it applies to the organisation

1.2 Identify and analyse organisation’s marketing plan and relevant policies and procedures

1.3 Identify need for marketing activities from established marketing plan

1.4 Investigate previous marketing activities for relevant information

1.5 Identify profile of market segment

1.6 Identify positioning and market mix for each target segment

1.7 Identify outcomes expected from marketing activities

2 Plan marketing activities

2.1 Undertake analysis of collected basic marketing information

2.2 Develop and document work activity plans for marketing activities

2.3 Obtain approval of plans from relevant enterprise personnel

3 Implement marketing activities

3.1 Determine and access resources required for work activities

3.2 Undertake marketing activities within job role

3.3 Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions

3.4 Monitor marketing activities, and review and amend activity plan as required

4 Review marketing activities

4.1 Measure and record outcomes of marketing activities

4.2 Review marketing activities against expected outcomes and record identified improvements

4.3 Prepare reports of marketing activities and communicate to relevant enterprise personnel

Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.


Performance Criteria 



1.1-1.7, 2.1, 3.4, 4.2

  • Interprets textual information obtained from a range of sources and determines how content may be applied to organisational requirements


2.2, 3.2, 3.4, 4.1-4.3

  • Integrates information from a number of sources to develop material that supports purposes and format of documentation, using suitable grammatical structure and clear, logical language

Oral Communication

2.3, 4.3

  • Participates in a variety of spoken exchanges using suitable language and non-verbal features


3.1, 4.1-4.3

  • Collates and analyses numeric information relating to costs, timeframes and other activities

Navigate the world of work

1.2, 1.3

  • Adheres to organisational policies and procedures and considers own role in terms of its contribution to broader goals of work environment

Interact with others

2.3, 3.3

  • Selects appropriate form, channel and mode of communication for a specific purpose relevant to own role

Get the work done

1.1-1.7, 2.1, 2.2, 3.1-3.4, 4.3

  • Develops plans to manage tasks with an awareness of how they may contribute to longer term operational and strategic goals
  • Takes responsibility for outcomes of routine decisions related directly to own role
  • Understands purposes, specific functions and key features of common digital systems and tools and operates them effectively to complete routine tasks
  • Recognises and takes responsibility for addressing predictable and some less predictable problems in familiar work contexts

Unit Mapping Information

Code and title 

current version 

Code and title 

previous version 


Equivalence status 

BSBMKG414 Undertake marketing activities

BSBMKG414B Undertake marketing activities

Updated to meet Standards for Training Packages

Equivalent unit


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10


Assessment requirements

Modification History



Release 1

This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

  • research marketing practices of the organisation
  • plan and implement a marketing activity
  • record activities and processes used in marketing activity
  • review effectiveness of marketing plan.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • describe basic foundations of marketing practices
  • describe organisational policies and procedures on marketing
  • outline specific product knowledge related to products and services being marketed.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

  • office equipment and resources
  • examples of products or services to be marketed
  • marketing plans, policies and procedures
  • case studies and, where possible, real situations.

Assessors must satisfy NVR/AQTF assessor requirements.


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

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