Unit of competency details

BSBFRA504 - Manage relationships with franchisees (Release 1)


ReleaseStatusRelease date
1 1 (this release)Current 25/Mar/2015

Usage recommendation:
Supersedes and is equivalent to BSBFRA504B - Manage relationships with franchiseesUpdated to meet Standards for Training Packages 24/Mar/2015

Training packages that include this unit


SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080301 Business Management  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080301 Business Management  30/Jul/2015 
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Unit Of competency

Modification History

Rele ase 


Release 1

This version first released with BSB Business Services Training Package Version 1.0.


This unit describes the skills and knowledge required to manage relationships with franchisees.

It applies to individuals with a well-established, sound theoretical knowledge base in franchising who are proficient in using a range of specialised technical and managerial techniques to establish, manage and maintain relationships with franchisees.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.

Unit Sector

Management and Leadership – Franchising

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Establish relationship with franchisees

1.1 Establish franchisee advisory council and other communication channels to link franchisee and franchisor to inform best practice and support franchisees and franchise operations

1.2 Determine and implement own role on franchisee advisory council

1.3 Determine and clarify own role and responsibilities as franchisor’s representative

1.4 Establish schedule of contact with franchisees

1.5 Hold initial meetings with franchisees to initiate ongoing relationships

1.6 Discuss and clarify roles and responsibilities of franchisor and franchisee with franchisees at initial meetings

2 Facilitate customer service provision to franchisees

2.1 Schedule and facilitate services to be provided to franchisees as per agreement

2.2 Negotiate and facilitate needs for additional services

2.3 Manage marketing or other cooperative funds according to documented agreements with franchisees

2.4 Resolve problems arising in service provision with franchisees in line with documented complaint handling procedures as specified in the Franchising Code of Conduct

2.5 Maintain currency of information relating to services provided through franchisor

3 Provide advice to franchisees

3.1 Monitor business activity of franchisees

3.2 Provide specific advice to franchisees through required training

3.3 Clarify requests for advice from franchisees and provide appropriate responses

3.4 Undertake research to inform advice to be provided

3.5 Provide timely, accurate advice in a manner that promotes acceptance of that advice

3.6 Ensure follow up with franchisee to ensure advice is understood and appropriate responses are made by franchisee

4 Review management of relationship with franchisees

4.1 Monitor relationships with franchisees for customer satisfaction

4.2 Review strategies and practices to manage relationship with franchisees to identify improvements

4.3 Implement identified improvements in managing relationships with franchisees

Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.






2.3-2.4, 3.1, 3.4, 4.1, 4.2

  • Identifies and interprets information in agreements and relevant Codes of Conduct to confirm obligations and advice
  • Interprets feedback provided by franchisee


1.1-1.6, 2.1-2.3, 3.2-3.6, 4.1, 4.2

  • Creates a range of texts to record schedules, meeting outcomes and reviews
  • Develops materials for a specific audience using clear and detailed language to convey information, advice, requirements and recommendations

Oral Communication

1.1, 1.5, 1.6, 2.4, 3.2, 3.3, 3.5, 3.6, 4.3

  • Participates in a variety of spoken exchanges using language and non-verbal features appropriate to new franchisees
  • Uses listening and questioning skills to gather information and clarify understanding

Navigate the world of work

1.1-1.6, 2.1, 2.3, 2.4

  • Identifies and establishes the responsibilities of own role and the roles of others
  • Takes full responsibility for following policies, procedures and the Franchising Code of Conduct

Interact with others

1.1-1.6, 2.1, 2.2,

  • Establishes and uses appropriate communication channels and protocols
  • Uses effective interpersonal skills to remedy issues and disagreements and negotiate acceptable outcomes
  • Interacts effectively to build relationships and provide advice and information

Get the work done

1.1-1.6, 2.1, 2.2-2.5, 3.1-3.6, 4.1-4.3

  • Accepts responsibility for planning, prioritising and sequencing complex tasks to achieve outcomes, according to agreements
  • Works independently and collectively in making decisions
  • Applies problem-solving skills to analyse and address issues with franchisees

Unit Mapping Information

Code and title  

current version 

Code and title 

previous version 


Equivalence status 

BSBFRA504 Manage relationships with franchisees

BSBFRA504B Manage relationships with franchisees

Updated to meet Standards for Training Packages

Equivalent unit


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10


Assessment requirements

Modification History



Release 1

This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

  • create and use strategies and processes to manage relationships with franchisees
  • analyse franchisee needs
  • provide accurate, relevant and timely advice according to agreements.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • describe strategies and practices to manage relationships with franchisees
  • outline the value of constantly improving relationships with franchisees
  • explain the fundamentals of the Franchising Code of Conduct and other franchise specific obligations.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the management and leadership – franchising field of work. This includes access to:

  • business documentation
  • relevant legislation, regulations and codes of conduct
  • feedback from franchisees
  • office equipment and resources.

Assessors must satisfy NVR/AQTF assessor requirements.


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

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