Modification History
Not applicable.
Unit Descriptor
This unit covers development of a virtual business community built around a common interest / area of business.
Consider co-assessment with BSBEBUS507A Manage the business aspects of a website.
Competency field
e-business
This unit covers development of a virtual business community built around a common interest / area of business.
Consider co-assessment with BSBEBUS507A Manage the business aspects of a website.
Competency field
e-business
Application of the Unit
Not applicable.
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Not applicable.
Employability Skills Information
Not applicable.
Elements and Performance Criteria Pre-Content
Not applicable.
Elements and Performance Criteria
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Elements and Performance Criteria |
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Element |
Performance Criteria |
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1 |
Set up a virtual community |
1.1 |
Registration / membership requirements and guidelines for participating in the virtual community are determined in accordance with the website marketing strategy |
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1.2 |
The virtual community website is developed and marketing strategies implemented to launch the site and the community |
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1.3 |
Member organisations/individuals are recruited and authenticated in accordance with organisational requirements |
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1.4 |
Members are supported to access services and contribute to the community by sharing expertise and business/market intelligence in accordance with accepted net etiquette |
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2 |
Develop and manage a virtual community |
2.1 |
Contributions to the virtual community are monitored and strategies adjusted to enhance cooperation and build the community in accordance with the website communication strategy |
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2.2 |
The culture of the developing community is monitored and processes for dealing with contingencies are developed and implemented in accordance with level of responsibility and authority |
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2.3 |
Customer satisfaction with the virtual community is evaluated and strategies to improve customer service are developed and implemented in accordance with organisational requirements |
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2.4 |
Opportunities are identified to adjust policies and processes to respond to the changing needs of members and the organisation |
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Required Skills and Knowledge
Not applicable.
Evidence Guide
The Evidence Guide identifies the critical aspects, underpinning knowledge and skills to be demonstrated to confirm competence for this unit. This is an integral part of the assessment of competence and should be read in conjunction with the Range Statement.
Critical aspects of evidence
Integrated demonstration of all elements of competency and their performance criteria
Level of member satisfaction with the virtual community
Evaluating and influencing the culture of the virtual community
Underpinning knowledge *
* Required knowledge/skills is to be limited to that which is sufficient to perform the particular workplace competency
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Internet / World Wide Web
e-business environment
e-business terminology
Website business management
Legal, ethical and security issues relating to websites
Culture of e-business community versus traditional business community
Underpinning skills
Computer technology skills
Literacy skills to interpret policies and procedures and provide information to others
Numeracy skills for reviewing website data
Communication skills for consultation with members
Ability to relate to stakeholders from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context /s of assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Three levels of performance denote level of competency required to perform a task .
1. Perform
2. Administer
3. Design
Collecting , analysing and organising information - to determine the focus and membership of the virtual community, and identify the technical support, communication process and financial commitment necessary to support the business community (3)
Communicating ideas and information - through the virtual community website to recruit members and to assist them to access services and to contribute to the community (3)
Planning and organising activities - to launch the virtual community, to respond to change and to deal with contingencies as they arise, especially in the area of website security (3)
Working with teams and others - to develop the virtual community, to gather feedback from website users and community members, to recommend changes and to encourage co-operation and contribution from members (3)
Using mathematical ideas and techniques - for data analysis of website users (1)
Solving problems - to improve services and contributions, to develop community membership and to resolve potential conflicts as they arise (3)
Using technology - to build a virtual community (2)
The Evidence Guide identifies the critical aspects, underpinning knowledge and skills to be demonstrated to confirm competence for this unit. This is an integral part of the assessment of competence and should be read in conjunction with the Range Statement.
Critical aspects of evidence
Integrated demonstration of all elements of competency and their performance criteria
Level of member satisfaction with the virtual community
Evaluating and influencing the culture of the virtual community
Underpinning knowledge *
* Required knowledge/skills is to be limited to that which is sufficient to perform the particular workplace competency
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Internet / World Wide Web
e-business environment
e-business terminology
Website business management
Legal, ethical and security issues relating to websites
Culture of e-business community versus traditional business community
Underpinning skills
Computer technology skills
Literacy skills to interpret policies and procedures and provide information to others
Numeracy skills for reviewing website data
Communication skills for consultation with members
Ability to relate to stakeholders from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context /s of assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Three levels of performance denote level of competency required to perform a task .
1. Perform
2. Administer
3. Design
Collecting , analysing and organising information - to determine the focus and membership of the virtual community, and identify the technical support, communication process and financial commitment necessary to support the business community (3)
Communicating ideas and information - through the virtual community website to recruit members and to assist them to access services and to contribute to the community (3)
Planning and organising activities - to launch the virtual community, to respond to change and to deal with contingencies as they arise, especially in the area of website security (3)
Working with teams and others - to develop the virtual community, to gather feedback from website users and community members, to recommend changes and to encourage co-operation and contribution from members (3)
Using mathematical ideas and techniques - for data analysis of website users (1)
Solving problems - to improve services and contributions, to develop community membership and to resolve potential conflicts as they arise (3)
Using technology - to build a virtual community (2)
Range Statement
Range statement
The Range Statement provides advice to interpret the scope and context of this unit of competency, allowing for differences between enterprises and workplaces. It relates to the unit as a whole and facilitates holistic assessment. The following variables may be present for this particular unit:
Legislation , codes and national standards relevant to the workplace may include :
award and enterprise agreements
national, State/Territory legislative requirements especially in regard to Occupational Health and Safety
industry codes of practice
OECD International Guidelines for Consumer Protection in E-Commerce
copyright laws
defamation laws
privacy legislation
intellectual property, confidentiality requirements
legal and regulatory policies affecting e-business
Virtual community refers to :
a website where members / clients contribute and access information
Guidelines may include :
legal, ethical and security issues
pre-requisites for membership
roles, rights and responsibilities of members
open posting and viewing of free materials
moderated postings
roles, rights and responsibilities of moderator
viewing restricted by log-on and/or password
subscription conditions and fees
Net etiquette (netiquette ) refers to :
protocols for discussion groups
accepted (not mandated) rules for being a good net citizen (netizen)
remember you're dealing with real people not computers
if you wouldn't do it in real life don't do it in cyberspace
adjust to the style and tone of discussion groups
respect other's time and bandwidth
look good online (spelling, grammar, and something worth saying)
share expert knowledge
keep flames under control (flaming is making personal attacks on others)
respect other people's privacy
don't abuse your power
be forgiving of other's mistakes
from Virginia Shea (1994) Netiquette , Albion Books San Francisco pp 32 - 33
Range statement
The Range Statement provides advice to interpret the scope and context of this unit of competency, allowing for differences between enterprises and workplaces. It relates to the unit as a whole and facilitates holistic assessment. The following variables may be present for this particular unit:
Legislation , codes and national standards relevant to the workplace may include :
award and enterprise agreements
national, State/Territory legislative requirements especially in regard to Occupational Health and Safety
industry codes of practice
OECD International Guidelines for Consumer Protection in E-Commerce
copyright laws
defamation laws
privacy legislation
intellectual property, confidentiality requirements
legal and regulatory policies affecting e-business
Virtual community refers to :
a website where members / clients contribute and access information
Guidelines may include :
legal, ethical and security issues
pre-requisites for membership
roles, rights and responsibilities of members
open posting and viewing of free materials
moderated postings
roles, rights and responsibilities of moderator
viewing restricted by log-on and/or password
subscription conditions and fees
Net etiquette (netiquette ) refers to :
protocols for discussion groups
accepted (not mandated) rules for being a good net citizen (netizen)
remember you're dealing with real people not computers
if you wouldn't do it in real life don't do it in cyberspace
adjust to the style and tone of discussion groups
respect other's time and bandwidth
look good online (spelling, grammar, and something worth saying)
share expert knowledge
keep flames under control (flaming is making personal attacks on others)
respect other people's privacy
don't abuse your power
be forgiving of other's mistakes
from Virginia Shea (1994) Netiquette , Albion Books San Francisco pp 32 - 33
Unit Sector(s)
Not applicable.
