Unit of competency details

BSBCUS403A - Implement customer service standards (Release 1)


Usage recommendation:
Is superseded by and equivalent to BSBCUS403B - Implement customer service standardsThis unit replaces BSBCUS403A Implement customer service standards. Revised unit. Required skills updated to focus on learning and development practices and compliance with policy and procedures. 27/Nov/2011

ReleaseRelease date
1 1 (this release) 10/Mar/2009

Qualifications that include this unit

CodeSort Table listing Qualifications that include this unit by the Code columnTitleSort Table listing Qualifications that include this unit by the Title columnUsage RecommendationRelease
FNS41611 - Certificate IV in Loss AdjustingCertificate IV in Loss AdjustingDeleted
FNS41510 - Certificate IV in Life InsuranceCertificate IV in Life InsuranceSuperseded
FNS41410 - Certificate IV in General InsuranceCertificate IV in General InsuranceSuperseded
FNS41610 - Certificate IV in Loss AdjustingCertificate IV in Loss AdjustingSuperseded
FNS40911 - Certificate IV in SuperannuationCertificate IV in SuperannuationSuperseded
FNS40110 - Certificate IV in Credit ManagementCertificate IV in Credit ManagementSuperseded
FNS40111 - Certificate IV in Credit ManagementCertificate IV in Credit ManagementSuperseded1-2 
BSB40207 - Certificate IV in BusinessCertificate IV in BusinessSuperseded
FNS41010 - Certificate IV in Banking ServicesCertificate IV in Banking ServicesSuperseded
FNS41411 - Certificate IV in General InsuranceCertificate IV in General InsuranceSuperseded
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SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080501 Sales  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080501 Sales  25/Jul/2008 
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Modification History

Not applicable.

Unit Descriptor

Unit descriptor 

This unit describes the performance outcomes, skills and knowledge required to contribute to quality customer service standards, and to support personnel to implement customer service standards and systems within the organisation.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Application of the Unit

Application of the unit 

This unit applies to frontline managers, including team leaders and supervisors, who have responsibility for seeing that a customer service system and customer service standards are implemented. It is expected that someone undertaking this unit would have a detailed knowledge of, and experience in, customer service systems and procedures.

Licensing/Regulatory Information

Not applicable.


Prerequisite units 

Employability Skills Information

Employability skills 

This unit contains employability skills.

Elements and Performance Criteria Pre-Content

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

Elements and Performance Criteria



1. Contribute to quality customer service standards

1.1. Access, interpret, apply and monitor customer  service standards in the workplace in accordance with organisational standards , policies and procedures 

1.2. Make contributions to the development, refinement and improvement of customer service standards, policies and processes

2. Implement customer service systems

2.1. Encourage all personnel to consistently implement customer service systems

2.2. Review customer feedback in consultation with appropriate personnel and analyse when improving work practices

2.3. Identify customer service problems  and make adjustments to ensure continued service quality

2.4. Communicate adjustments in service delivery to all those involved, within appropriate timeframes

2.5. Coordinate and manage delivery of services and products to ensure they effectively and efficiently meet agreed quality standards

3. Implement team customer service standards

3.1. Plan and implement team and work activities to meet customer needs and expectations, and to minimise inconvenience

3.2. Identify resources required to undertake team tasks while meeting required customer service levels

Required Skills and Knowledge

Required skills 

  • communication skills to explain the system and standards to the work team
  • language, literacy and numeracy skills to understand and interpret customer service standards to others, and to modify these standards as required
  • problem-solving skills and lateral thinking skills to address problems and to ensure service standards are met.

Required knowledge 

  • detailed product or service knowledge
  • models of customer service
  • relevant organisational procedures and standards for customer service relationships.

Evidence Guide


The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment 

Critical aspects for assessment and evidence required to demonstrate competency in this unit 

Evidence of the following is essential:

  • identification of customer service system and standards with information about monitoring and support required to ensure compliance with standards
  • recommendations about how the standards can be improved or adapted to better meet the needs of the organisation and the customers
  • knowledge of customer service models.

Context of and specific resources for assessment 

Assessment must ensure:

  • access to workplace documents.

Method of assessment 

The following assessment methods are appropriate for this unit:

  • analysis of responses to case studies and scenarios
  • assessment of written reports
  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • observation of presentations
  • oral or written questioning to assess knowledge of relevant organisational procedures and standards for customer service relationships
  • evaluation of documentation reviewing customer feedback
  • review of documentation identifying customer service problems
  • review of team and work activities plan.

Guidance information for assessment 

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

  • BSBCUS401A Coordinate implementation of customer service strategies
  • BSBCUS402A Address customer needs.

Range Statement


The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Customers  may include:

  • customers with routine or special requests
  • internal and external customers
  • people from a range of social, cultural or ethnic backgrounds
  • people who may be unwell, drug affected or emotionally distressed
  • people with varying physical and mental abilities
  • regular and new customers

Organisational standards , policies and procedures  may include:

  • continuous quality improvement cycle - plan/do/check/act
  • procedural manuals
  • product and service manuals, labels, instructions
  • quality systems, standards and guidelines
  • requirements for staff appearance and presentation

Customer service problems  may include:

  • breakages or faults
  • damaged stock
  • delays in delivery of products or services
  • missing parts or components
  • poor service
  • provision of poor advice or information

Unit Sector(s)

Unit sector 

Competency field

Competency field 

Stakeholder Relations - Customer Service

Co-requisite units

Co-requisite units