Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Evaluate and explore needs and opportunities

1.1 Research and evaluate existing information that informs new concept development

1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts

1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious

1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation

1.5 Determine whether other players are filling identified gaps or investigating similar opportunities

1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities

1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements

2 Develop a range of creative approaches

2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs

2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process

2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential

2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed

2.5 Identify resources required to achieve desired creative and innovative outcomes

2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes

2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way

2.8 Present proposed concepts or approaches in an appropriate format

3 Refine concepts

3.1 Ensure concept development process is open to ongoing refinement and testing

3.2 Seek input and feedback on concepts from relevant stakeholders

3.3 Seek specialist advice on creative and technical aspects of proposals as required

3.4 Compare concepts with best practice examples of similar products, programs, processes or services

3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts

3.6 Evaluate constraints on the realisation of concepts or ideas

3.7 Refine proposals based on analysis and feedback

4 Develop concepts to an operational level

4.1 Use refined concepts as the basis for developing detailed implementation specifications

4.2 Present specifications to relevant parties for approval, funding or endorsement

4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future

Skill 

Performance 

Criteria 

Description 

Learning

3.1, 3.7, 4.3

• Reflects and evaluates methods used to develop concepts and seeks ways to improve
• Actively elicits the views and opinions of others to develop and refine ideas

Reading

1.1-1.5, 2.3, 2.6, 3.4, 3.5, 3.6, 3.7, 4.1

• Interprets and evaluates a range of complex information and considers how to develop and adopt ideas to deliver products or services at an operational level

Writing

1.1-1.4, 1.6, 2.4-2.6, 2.8, 3.2-3.7, 4.1, 4.2

• Documents findings and ideas using language and structure to suit the purpose
• Develops documents designed to gain feedback from others
• Prepares proposals and plans for relevant stakeholders incorporating appropriate vocabulary and grammatical structures

Oral Communication

1.7, 2.2, 2.4, 3.2, 3.3, 4.2

• Expresses thoughtful and challenging opinions using engaging language and non-verbal features
• Elicits views and information from others using a range of active listening and questioning techniques

Interact with others

1.7, 2.2, 2.4, 2.8, 3.2, 3.3, 4.2

• Collaborates with others to achieve joint outcomes, playing an active role in facilitating effective group interaction and influencing direction
• Selects and uses appropriate conventions and protocols when communicating with internal and external stakeholders to seek or share information

Get the work done

1.1- 1.5, 2.1-2.7 , 3.1, 3.4-3.6, 4.2, 4.3

• Plans and implements complex activities with multiple considerations, monitors implementation, and manages relevant feedback
• Uses systematic, analytical processes in complex, non-routine situations to gather required information, identify and evaluate possible concepts, and select the most appropriate concept for development
• Develops new and innovative ideas through exploration, analysis and critical thinking
• Monitors outcomes, considering results from a range of perspectives and identifying key concepts and principles that may be adaptable to future situations

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBCRT501 Originate and develop concepts

BSBCRT501A Originate and develop concepts

Updated to meet Standards for Training Packages

Equivalent unit

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.