Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Develop an implementation strategy

1.1 Analyse creative brief and media plan, and determine factors affecting implementation of campaign

1.2 Ensure strategy outlines implementation tasks and timelines, and includes a contingency plan for dealing with omissions and errors

2 Negotiate media contracts

2.1 Confirm media plan and budget for implementation with client

2.2 Negotiate advertisement positions and price with each media vehicle in accordance with client’s requirements

2.3 Negotiate and agree on contingency factors and solutions with media representative

2.4 Establish media contracts that meet legal and ethical requirements, and requirements of the advertising campaign brief and schedule

3 Monitor advertising campaign

3.1 Evaluate media performance against conditions of the contract, and identify and analyse any variations

3.2 Apply provisions of media guarantees and make adjustments to media schedules if necessary

3.3 Execute advertising campaign so it complies with the advertising schedule and budget and meets legal and ethical requirements

Skill 

Performance 

Criteria 

Description 

Reading

1.1, 1.2, 2.4, 3.1-3.3

• Evaluates and analyses textual information to determine requirements according to media plans and creative brief
• Analyses and interprets a range of familiar industry information and complex legal texts

Writing

1.1, 1.2, 2.1, 2.4, 3.1, 3.2

• Accurately records information according to organisational requirements
• Composes and edits texts, selecting appropriate vocabulary and structure for audience and purpose

Oral Communication

2.1-2.3

• Participates effectively in spoken interactions using clear and detailed language

Numeracy

1.2, 2.2, 3.3

• Develops budget and schedules according to requirements of the advertising campaign

Navigate the world of work

2.4, 3.3

• Takes full responsibility for adherence to legal and ethical requirements in coordination and monitoring of advertising campaigns

Interact with others

2.1-2.3

• Establishes and uses appropriate conventions and protocols when communicating with stakeholders to confirm campaign requirements
• Uses collaborative techniques to negotiate necessary contractual arrangements and contingency plans

Get the work done

1.1, 1.2, 2.3, 3.1-3.3

• Sequences and schedules complex activities and tasks, and monitors implementation
• Systematically gathers and analyses all relevant information to make decisions about campaign delivery and performance evaluation
• Accepts responsibility for contingency management and negotiation to determine solutions

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBADV604 Execute an advertising campaign

BSBADV604B Execute an advertising campaign

Updated to meet Standards for Training Packages

Equivalent unit

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.