Unit of competency details

BSBADV604 - Execute an advertising campaign (Release 1)


ReleaseStatusRelease date
1 1 (this release)Current 25/Mar/2015

Usage recommendation:
Supersedes and is equivalent to BSBADV604B - Execute an advertising campaignUpdated to meet Standards for Training Packages 24/Mar/2015

Training packages that include this unit


SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080507 Advertising  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080507 Advertising  30/Jul/2015 
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Unit Of competency

Modification History



Release 1

This version first released with BSB Business Services Training Package Version 1.0.


This unit describes the skills and knowledge required to coordinate and monitor an advertising campaign, including developing an implementation strategy, negotiating media contracts and monitoring the campaign

It applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Business Development Advertising

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Develop an implementation strategy

1.1 Analyse creative brief and media plan, and determine factors affecting implementation of campaign

1.2 Ensure strategy outlines implementation tasks and timelines, and includes a contingency plan for dealing with omissions and errors

2 Negotiate media contracts

2.1 Confirm media plan and budget for implementation with client

2.2 Negotiate advertisement positions and price with each media vehicle in accordance with client s requirements

2.3 Negotiate and agree on contingency factors and solutions with media representative

2.4 Establish media contracts that meet legal and ethical requirements, and requirements of the advertising campaign brief and schedule

3 Monitor advertising campaign

3.1 Evaluate media performance against conditions of the contract, and identify and analyse any variations

3.2 Apply provisions of media guarantees and make adjustments to media schedules if necessary

3.3 Execute advertising campaign so it complies with the advertising schedule and budget and meets legal and ethical requirements

Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.






1.1, 1.2, 2.4, 3.1-3.3

  • Evaluates and analyses textual information to determine requirements according to media plans and creative brief
  • Analyses and interprets a range of familiar industry information and complex legal texts


1.1, 1.2, 2.1, 2.4, 3.1, 3.2

  • Accurately records information according to organisational requirements
  • Composes and edits texts, selecting appropriate vocabulary and structure for audience and purpose

Oral Communication


  • Participates effectively in spoken interactions using clear and detailed language


1.2, 2.2, 3.3

  • Develops budget and schedules according to requirements of the advertising campaign

Navigate the world of work

2.4, 3.3

  • Takes full responsibility for adherence to legal and ethical requirements in coordination and monitoring of advertising campaigns

Interact with others


  • Establishes and uses appropriate conventions and protocols when communicating with stakeholders to confirm campaign requirements
  • Uses collaborative techniques to negotiate necessary contractual arrangements and contingency plans

Get the work done

1.1, 1.2, 2.3, 3.1-3.3

  • Sequences and schedules complex activities and tasks, and monitors implementation
  • Systematically gathers and analyses all relevant information to make decisions about campaign delivery and performance evaluation
  • Accepts responsibility for contingency management and negotiation to determine solutions

Unit Mapping Information

Code and title  

current version 

Code and title 

previous version 


Equivalence status 

BSBADV604 Execute an advertising campaign

BSBADV604B Execute an advertising campaign

Updated to meet Standards for Training Packages

Equivalent unit


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10


Assessment requirements

Modification History



Release 1

This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

  • develop an advertising campaign implementation strategy
  • negotiate with media representatives to get price and positions for an advertising campaign
  • evaluate media performance against contractual obligations for an advertising campaign.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • outline and explain principles of media pricing policies, guarantees and campaign contingencies
  • describe media vehicles and media options
  • outline organisational budget, product and/or services
  • explain principles of advertising, creative briefs and media plans
  • describe print, television, film and video production processes
  • explain ethical requirements of the advertising industry
  • identify and give an overview of key provisions of relevant legislation, codes of practice and national standards affecting advertising.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development advertising field of work and include access to:

  • relevant legislation and codes of practice
  • organisational policies and procedures
  • office equipment
  • business technology
  • media plans and creative brief.

Assessors must satisfy NVR/AQTF assessor requirements.


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

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