Unit of competency details

BSBADV603 - Manage advertising production (Release 1)

Summary

Releases:
ReleaseStatusRelease date
1 1 (this release)Current 25/Mar/2015

Usage recommendation:
Current
Mapping:
MappingNotesDate
Supersedes and is equivalent to BSBADV603B - Manage advertising productionUpdated to meet Standards for Training Packages 24/Mar/2015


Training packages that include this unit

Classifications

SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080507 Advertising  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080507 Advertising  30/Jul/2015 
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Unit Of competency

Modification History

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

Application

This unit describes the skills and knowledge required to manage advertising production of electronic and print advertising. It includes planning and directing the advertising production process, evaluating and selecting suppliers, and evaluating the final production of the advertisement according to the creative brief.

This unit applies to individuals working in a senior advertising management, advertising production or account management role within an advertising or media organisation.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Business Development – Advertising

Elements and Performance Criteria

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Plan production process for advertisements

1.1 Confirm timing and budgetary requirements for creative and production work

1.2 Assess creative brief and identify factors that influence the production process

1.3 Investigate and determine production processes to suit the advertising brief, creative work and advertising medium

1.4 Determine specifications to suit both the advertisement and production process

1.5 Schedule pre-production work to meet production and post-production requirements

1.6 Plan a production schedule to meet requirements of advertising brief and media plan

2 Evaluate and select suppliers

2.1 Identify suppliers for each element in production process

2.2 Assess suppliers in terms of their expertise and capacity to meet production, budget and schedule requirements

2.3 Base choice of suppliers on merit and value for money and their capacity to meet legal and ethical requirements

2.4 Brief and gain agreement from suppliers on production, schedule and process requirements

3 Direct advertising production process

3.1 Integrate management of all aspects of production process to meet requirements of the advertising brief and schedule

3.2 Involve creative specialists in production process to solve creative problems and to advise on creative changes to ensure resulting advertisement is consistent with objectives and positioning for the product or service

3.3 Ensure outputs from production process meet requirements of the production schedule, creative brief and media plan and meet legal and ethical requirements

4 Evaluate advertising production

4.1 Evaluate quality and cost-effectiveness of production processes and report against requirements of the creative brief

4.2 Ensure evaluation processes are valid and measure quality against standards established in the creative brief

4.3 Evaluate final advertisement in relation to requirements of the creative brief

Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.

Skill 

Performance 

Criteria 

Description 

Reading

1.1-1.4, 2.2, 3.3, 4.1, 4.3

  • Evaluates and compares textual information to determine requirements
  • Integrates information from a variety of sources to produce an effective advertisement according to the brief

Writing

1.1, 1.3, 1.6, 2,2, 2.4, 4.1, 4.3

  • Develops material using clear and detailed language to clarify requirements of the advertising brief

Oral Communication

1.1, 2.4, 3.2

  • Participates effectively in verbal exchanges using clear and detailed language

Numeracy

1.1, 2.3, 4.1, 4.2

  • Collects and interprets numerical data relating to timelines and budgetary information
  • Evaluates cost-effectiveness of suppliers and production processes to meet requirements of advertising brief

Navigate the world of work

2.3, 3.3

  • Ensures print and electronic production processes meet legislative and regulatory requirements

Interact with others

2.4, 3.2

  • Plays a lead role in collaborating and consulting with a range of stakeholders to achieve shared understanding of individual roles in meeting objectives

Get the work done

1.1-1.6, 2.1-2.3, 3.1-3.3, 4.1-4.3

  • Accepts responsibility for planning and sequencing complex tasks and workload
  • Systematically gathers and analyses all relevant information to make decisions about coordination, scheduling and management of all production processes
  • Selects reliable evaluation methods and processes to determine effectiveness of advertising production against requirements of the advertising brief
  • Uses familiar digital technologies and systems to access organise and present information and communicate with others

Unit Mapping Information

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBADV603 Manage advertising production

BSBADV603B Manage advertising production

Updated to meet Standards for Training Packages

Equivalent unit

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

 

Assessment requirements

Modification History

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

  • manage production of at least TWO advertisements, including:
  • electronic
  • print
  • plan production schedules in association with others
  • select appropriate suppliers
  • evaluate final advertisements.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • identify organisational budget, product and/or services
  • explain contents of advertising and creative briefs, and media plans
  • describe printing, television, film and video production processes
  • outline ethical requirements of the advertising industry
  • identify and give an overview of key provisions of relevant legislation, codes of practice and national standards affecting business operations
  • explain how to use software and operate equipment used in advertising production processes.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – advertising field of work and include access to:

  • relevant legislation and codes of practice
  • organisational policies and procedures
  • office equipment
  • business technology
  • advertising copy and creative brief.

Assessors must satisfy NVR/AQTF assessor requirements.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

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