Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Interpret creative brief

1.1 Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used

1.2 Identify and check advertising content and supporting information for accuracy and completeness

1.3 Confirm time, schedule and budget requirements for creating the advertisement/s

1.4 Identify legal and ethical constraints

2 Create radio advertisement

2.1 Determine length, pace and format for radio advertisement in accordance with the creative brief and allocated budget

2.2 Determine content of opening, middle and close of radio advertisement to create impact, introduce central idea, provide support for key product benefits, and provide information to facilitate consumer action

2.3 Prepare scripts to meet requirements of producer and performer/s and the allotted time

2.4 Ensure radio advertisement meets requirements of the advertising brief and that it meets legal and ethical requirements

3 Create television or cinema advertisement

3.1 Determine length, pace and format for advertisement in accordance with the creative brief and allocated budget

3.2 Prepare scripts and storyboards to record visual plan and identify creative elements that meet requirements of the creative brief

3.3 Ensure advertisement attracts attention and sustains interest through coordination of action and motion visual effects, with audio to support visual image/s

3.4 Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements

4 Create internet, web or podcast advertisement

4.1 Determine and produce copy and design elements to communicate required image, features and benefits of product or service

4.2 Size and position each element of advertisement to achieve balance and focus for the advertisement

4.3 Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins

4.4 Design site map, navigation buttons, frames and multiple pages for ease of use

4.5 Ensure sound, animation and graphics do not distract from the content of the advertisement

4.6 Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements

Skill 

Performance 

Criteria 

Description 

Reading

1.2, 1.4, 2.1, 2.4, 3.4, 4.6

• Interprets range of textual information to ensure requirements are met
• Evaluates information and products from a variety of sources to ensure appropriateness for client needs

Writing

1.1, 1.3, 2.2, 2.3

• Creates documents to ensure clarity of meaning, accuracy and consistency of information using specific and detailed language to convey explicit information, requirements and recommendations

Oral Communication

1.1, 1.3

• Uses listening and questioning to elicit key information and clear and direct language to confirm requirements

Numeracy

1.3, 2.1, 2.3, 3.1

• Extracts and evaluates meaning from data and interprets numerical information to apply within context of requirements

Navigate the world of work

1.4, 2.4, 3.4, 4.6

• Takes full responsibility for providing quality electronic media advertisements that comply with legislative and ethical requirements

Interact with others

1.1, 1.3

• Uses collaborative techniques to engage colleagues and external stakeholders in consultation and negotiation

Get the work done

1.1, 1.3, 2.1, 2.2, 3.1-3.4, 4.1-4.5

• Develops new and innovative ideas through exploration, analysis and critical thinking
• Monitors progress of plans and schedules, and reviews and changes them to meet new demands and priorities
• Meets budgetary, creative, legislative and ethical requirements
• Uses main features and functions of digital tools to complete work tasks and access information

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBADV510 Create mass electronic media advertisements

BSBADV510A Create mass electronic media advertisements

Updated to meet Standards for Training Packages

Equivalent unit

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.