Modification History
Not applicable.
Unit Descriptor
This unit covers presentation of full information to the advertiser about the proposed advertising campaign in order to allow adjustments prior to campaign implementation.
This unit is related to BSBADV602A. Develop an advertising campaign.
This unit covers presentation of full information to the advertiser about the proposed advertising campaign in order to allow adjustments prior to campaign implementation.
This unit is related to BSBADV602A. Develop an advertising campaign.
Application of the Unit
Not applicable.
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Not applicable.
Employability Skills Information
Not applicable.
Elements and Performance Criteria Pre-Content
Not applicable.
Elements and Performance Criteria
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Elements and Performance Criteria |
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Element |
Performance Criteria |
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1 |
Plan an advertising campaign presentation |
1.1 |
Presentation approach is planned and documented |
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1.2 |
Presentation format and delivery method/s are chosen to suit the campaign media and message, the client, the location, the resources and the personnel needed |
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1.3 |
The presentation format allows full information to be provided and meets the requirements of the advertisement/s to be presented |
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1.4 |
The presentation timetable provides opportunities for the client to question and clarify reasons for content and timing decisions and to provide feedback and suggestions |
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2 |
Prepare for an advertising campaign presentation |
2.1 |
Presentation materials are prepared that suit the format, the purpose of the presentation and the client |
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2.2 |
Personnel are identified and briefed on the purpose of the presentation and their role/responsibilities in it |
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2.3 |
Equipment and resources are arranged in accordance with the requirements of the creative elements of the presentation |
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2.4 |
Presentation is scheduled to meet the requirements of the client, any other personnel needed and the location |
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3 |
Deliver an advertising campaign presentation |
3.1 |
The campaign proposition is introduced to the client and reasons for decisions on the focus, media, appeal and timing of advertisements are provided |
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3.2 |
The central idea is presented to the client along with the creative technique/s chosen to express it |
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3.3 |
The presentation includes reasons for creative choices and shows how the central idea and its presentation will achieve the client's advertising objectives for the product or service |
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3.4 |
Persuasive communication techniques are used to secure the client's interest |
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3.5 |
Non verbal and verbal communication of the client is monitored and the presentation is adjusted in response to requests for additional information or explanation |
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3.6 |
The presentation provides time for the client to consider the campaign proposition and provide feedback |
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4 |
Act on feedback from advertising campaign presentation |
4.1 |
Client response to the advertising presentation is analysed and adjustments suggested |
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4.2 |
Changes are negotiated to the campaign in response to the client's feedback, that continue to meet advertising objectives and budget requirements |
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4.3 |
Campaign is adjusted to meet client needs |
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4.4 |
Adjusted campaign meets legal and ethical requirements |
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Required Skills and Knowledge
Not applicable.
Evidence Guide
The Evidence Guide identifies the critical aspects, knowledge and skills to be demonstrated to confirm competency for this unit. This is an integral part of the assessment of competency and should be read in conjunction with the Range Statement.
Critical Aspects of Evidence
Integrated demonstration of all elements of competency and their performance criteria
A real or simulated presentation to demonstrate the integration of the performance criteria with particular emphasis on interaction and assimilation of client feedback
Underpinning Knowledge *
* At this level the learner must demonstrate understanding of a broad knowledge base incorporating theoretical concepts, with substantial depth in some areas.
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Organisation's budget
Purposes of advertising
Different advertising approaches for different markets
Types of advertising objectives and the strategies to address them
Advertising briefs
Central idea and creative techniques to express it
Legal and ethical requirements
Underpinning Skills
Literacy skills to prepare presentation information, and write in a range of styles for different audiences
Communication including questioning, clarifying and re-phrasing
Presentation skills
Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource Implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of Performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context /s of Assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Key Competency Levels
Collecting , analysing and organising information (Level 2) - to prepare presentation for advertising campaign
Communicating ideas and information (Level 3) - by verbal and visual means during the presentation
Planning and organising activities (Level 2) - to schedule the presentation and ensure materials and equipment are available
Working with teams and others (Level 2) - to coordinate the input of all personnel at the presentation
Using mathematical ideas and techniques (Level 2) - in the presentation of budgetary and scheduling information
Solving problems (Level 3) - through negotiation if the client's response to the advertising presentation is negative
Using technology (Level 1) - to demonstrate audio and visual materials
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies
The Evidence Guide identifies the critical aspects, knowledge and skills to be demonstrated to confirm competency for this unit. This is an integral part of the assessment of competency and should be read in conjunction with the Range Statement.
Critical Aspects of Evidence
Integrated demonstration of all elements of competency and their performance criteria
A real or simulated presentation to demonstrate the integration of the performance criteria with particular emphasis on interaction and assimilation of client feedback
Underpinning Knowledge *
* At this level the learner must demonstrate understanding of a broad knowledge base incorporating theoretical concepts, with substantial depth in some areas.
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Organisation's budget
Purposes of advertising
Different advertising approaches for different markets
Types of advertising objectives and the strategies to address them
Advertising briefs
Central idea and creative techniques to express it
Legal and ethical requirements
Underpinning Skills
Literacy skills to prepare presentation information, and write in a range of styles for different audiences
Communication including questioning, clarifying and re-phrasing
Presentation skills
Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource Implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of Performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context /s of Assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Key Competency Levels
Collecting , analysing and organising information (Level 2) - to prepare presentation for advertising campaign
Communicating ideas and information (Level 3) - by verbal and visual means during the presentation
Planning and organising activities (Level 2) - to schedule the presentation and ensure materials and equipment are available
Working with teams and others (Level 2) - to coordinate the input of all personnel at the presentation
Using mathematical ideas and techniques (Level 2) - in the presentation of budgetary and scheduling information
Solving problems (Level 3) - through negotiation if the client's response to the advertising presentation is negative
Using technology (Level 1) - to demonstrate audio and visual materials
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies
Range Statement
The Range Statement provides advice to interpret the scope and context of this unit of competency, allowing for differences between enterprises and workplaces. It relates to the unit as a whole and facilitates holistic assessment. The following variables may be present for this particular unit:
Legislation , codes and national standards relevant to the workplace may include :
award and enterprise agreements and relevant industrial instruments
relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
relevant industry codes of practice
Presentation format and delivery method /s may include :
verbal presentation
individual presentation
team presentation
visuals
advertising copy
storyboards
scripts
video
audio
Central ideas may include :
testimonials
celebrities
continuing characters
product uses
recipes
analogy and association
exaggerated situations
fantasy
photographic tricks or special effects
case histories
slice-of-life situations
demonstrations
Techniques for expressing the central idea may include :
use of humour
use of a presenter
animation
live action
comparative advertising
use of colour and/or black and white
music
sound effects
signature elements eg slogans, logotypes, package
Legal and ethical requirements may include :
legislation
regulations
codes of practice
ethical principles
policies and guidelines
society's expectations
cultural expectations and influences
social responsibilities eg protection of children, environmental issues
The Range Statement provides advice to interpret the scope and context of this unit of competency, allowing for differences between enterprises and workplaces. It relates to the unit as a whole and facilitates holistic assessment. The following variables may be present for this particular unit:
Legislation , codes and national standards relevant to the workplace may include :
award and enterprise agreements and relevant industrial instruments
relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
relevant industry codes of practice
Presentation format and delivery method /s may include :
verbal presentation
individual presentation
team presentation
visuals
advertising copy
storyboards
scripts
video
audio
Central ideas may include :
testimonials
celebrities
continuing characters
product uses
recipes
analogy and association
exaggerated situations
fantasy
photographic tricks or special effects
case histories
slice-of-life situations
demonstrations
Techniques for expressing the central idea may include :
use of humour
use of a presenter
animation
live action
comparative advertising
use of colour and/or black and white
music
sound effects
signature elements eg slogans, logotypes, package
Legal and ethical requirements may include :
legislation
regulations
codes of practice
ethical principles
policies and guidelines
society's expectations
cultural expectations and influences
social responsibilities eg protection of children, environmental issues
Unit Sector(s)
Not applicable.
