Unit Of competency
Modification History
Release |
Comments |
Release 1 |
This version first released with BSB Business Services Training Package Version 1.0. |
Application
This unit covers the skills and knowledge required to conduct primary and secondary advertising research to test advertising themes and ideas. It includes assessment of research requirements, selection of research methods, and use of findings.
It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Business Development – Advertising
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
1 Assess advertising research requirements |
1.1 Analyse information about consumer, product and market environment to identify and justify need for further research 1.2 Assess creative concepts to determine and justify need for concept testing 1.3 Assess media options and scheduling to determine and substantiate need for media research 1.4 Identify and assess legal, ethical and cultural considerations for advertising research to determine their impact on research methods |
2 Select research method/s |
2.1 Confirm research budget and timeframe in selecting appropriate research method/s 2.2 Assess capacity of primary and secondary research methods to provide required information 2.3 Select pre-test advertising method/s most likely to provide required information on time and within budget 2.4 Prepare research brief specifying research objectives and method/s, budget, time, schedule and reporting requirements |
3 Utilise advertising research findings |
3.1 Analyse research results using appropriate techniques to identify findings and impact on advertising strategies, budgets and timelines 3.2 Adjust advertising strategies, budgets and timelines to reflect research findings 3.3 Revise advertising strategies to meet legal and ethical requirements, and requirements of advertiser |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill |
Performance Criteria |
Description |
Reading |
1.1-1.4, 2.1, 2.2, 3.1, 3.3 |
|
Writing |
2.4, 3.2, 3.3 |
|
Numeracy |
1.1, 2.1, 2.3, 3.1, 3.2 |
|
Navigate the world of work |
1.4, 3.3 |
|
Get the work done |
1.1-1.3, 2.2-2.4, 3.1-3.3 |
|
Unit Mapping Information
Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
BSBADV503 Coordinate advertising research |
BSBADV503B Coordinate advertising research |
Updated to meet Standards for Training Packages |
Equivalent unit |
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10