Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Research advertising media options

1.1 Clarify advertising media options for review, and record scope of review

1.2 Identify local, state or territory, national and international networks for advertising professionals

1.3 Identify other sources of information about advertising media options

1.4 Select research strategy suitable to the topic

1.5 Consult with relevant personnel

1.6 Undertake research into a range of advertising media options for product or service

1.7 Critically analyse strengths and weaknesses of each option

2 Review policy and procedures frameworks

2.1 Locate and review policies and procedures relevant to advertising media options being researched

2.2 Review legislation, regulations, standards and ethical requirements that apply to advertising media options

3 Report research outcomes

3.1 Collate, analyse and record key findings of review as they relate to advertising

3.2 Compile report on research outcomes

3.3 Develop recommendations for advertising media options suitable for product or service

3.4 Present report in agreed format to relevant personnel

Reading

1.1-1.3, 1.6, 1.7, 2.1, 2.2

• Reviews range of information for research purposes and to inform recommendations about advertising media options

Writing

1.1, 3.1-3.3

• Produces clear and legible reports in required format documenting key findings

Oral Communication

1.5, 3.4

• Participates in verbal exchange of ideas and elicits views and opinions of others by listening and questioning

Navigate the world of work

1.2, 2.1, 2.2, 3.4

• Ensures legislative regulatory and ethical requirements, and relevant media policy and procedures is kept up-to-date to provide accurate information
• Follows organisational requirements for presentation of information

Interact with others

1.5

• Uses a range of strategies to establish connections when communicating with relevant personnel to seek and share information

Get the work done

1.3, 1.4, 1.6, 1.7, 2.1, 3.1, 3.3

• Plans, organises and implements tasks to achieve research and review objectives in consultation with others
• Systematically gathers and analyses all relevant information and evaluates options to decide on appropriate research strategy
• Uses critical and analytical thinking to assess media options, review related policy frameworks and develop recommendations
• Uses familiar digital technologies and systems to locate, organise and present information

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBADV408 Review advertising media options

BSBADV408A Review advertising media options

Updated to meet Standards for Training Packages

Equivalent unit

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.