Qualification details

BSB61315 - Advanced Diploma of Marketing and Communication (Release 2)


ReleaseStatusRelease date
2 (this release)Current 27/Sep/2018
(View details for release 1) Replaced14/Jan/2016

Usage recommendation:
Supersedes BSB60115 - Advanced Diploma of AdvertisingQualifications merged to better fit industry practices 13/Jan/2016
Supersedes BSB60515 - Advanced Diploma of MarketingQualifications merged to better fit industry practices 13/Jan/2016

Training packages that include this qualification

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleSort Table listing Units of Competency by the Title columnEssential
BSBADV602 - Develop an advertising campaignDevelop an advertising campaign Core
BSBADV603 - Manage advertising productionManage advertising production Elective
BSBADV604 - Execute an advertising campaignExecute an advertising campaign Elective
BSBADV605 - Evaluate campaign effectivenessEvaluate campaign effectiveness Elective
BSBCOM603 - Plan and establish compliance management systemsPlan and establish compliance management systems Elective
BSBCRT501 - Originate and develop conceptsOriginate and develop concepts Elective
BSBDES601 - Manage design realisationManage design realisation Elective
BSBDES602 - Research global design trendsResearch global design trends Elective
BSBDIV601 - Develop and implement diversity policyDevelop and implement diversity policy Elective
BSBFIM601 - Manage financesManage finances Elective
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SchemeCodeClassification value
ANZSCO Identifier 225113 Marketing Specialist 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 
Taxonomy - Industry Sector N/A Advertising and Marketing 
Taxonomy - Occupation N/A Advertising Account Planning Manager,Marketing Manager,Client Services Director,Marketing Director,Advertising Account Director,Marketing Strategist,Client Services Executive 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 225113 Marketing Specialist 24/Jun/2016 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 24/Jun/2016 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 14/Jan/2016 
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Modification History



Release 2

This qualification first released with BSB Business Services Training Package Version 3.0.

Version created to update codes and titles in unit list.

Release 1

This qualification first released with BSB Business Services Training Package Version 2.0.

Qualification Description

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Licensing/Regulatory Information  

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Entry Requirements

Entry to this qualification is limited to those individuals who:

  • have completed all core units in BSB52415 Diploma of Marketing and Communication.

Packaging Rules

Total number of units = 12 

3 core units  plus

9 elective  units, of which:

  • 8 elective units must be selected from the electives listed below
  • the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Advanced Diploma or Graduate Certificate or Graduate Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core Units 

BSBADV602 Develop an advertising campaign

BSBMGT616 Develop and implement strategic plans

BSBMKG609 Develop a marketing plan

Elective Units 

BSBADV603 Manage advertising production

BSBADV604 Execute an advertising campaign

BSBADV605 Evaluate campaign effectiveness

BSBCOM603 Plan and establish compliance management systems

BSBCRT501 Originate and develop concepts

BSBDES601 Manage design realisation

BSBDES602 Research global design trends

BSBDIV601 Develop and implement diversity policy

BSBFIM601 Manage finances

BSBINM601 Manage knowledge and information

BSBINN601 Lead and manage organisational change

BSBIPR601 Develop and implement strategies for intellectual property management

BSBMGT605 Provide leadership across the organisation

BSBMGT608 Manage innovation and continuous improvement

BSBMGT615 Contribute to organisation development

BSBMGT617 Develop and implement a business plan

BSBMKG523 Design and develop an integrated marketing communication plan

BSBMKG603 Manage the marketing process

BSBMKG605 Evaluate international marketing opportunities

BSBMKG606 Manage international marketing programs

BSBMKG607 Manage market research

BSBMKG608 Develop organisational marketing objectives

BSBMKG611 Manage measurement of marketing effectiveness

BSBRSK501 Manage risk

BSBSUS501 Develop workplace policy and procedures for sustainability

BSBWHS605 Develop, implement and maintain WHS management systems

PSPGEN067 Establish and maintain strategic networks

PSPPCM023 Manage strategic contracts

Qualification Mapping Information

Code and title 

current version 

Code and title 

previous version 


Equivalence status 

BSB61315 Advanced Diploma of Marketing and Communication

Release 2

BSB61315 Advanced Diploma of Marketing and Communication

Release 1

Updates to codes and titles in the unit list

Equivalent qualification


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

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