Modification History
|
Release |
Comments |
|
Release 1 |
This qualification first released with BSB Business Services Training Package Version 1.0. |
Qualification Description
This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Entry Requirements
Nil
Packaging Rules
Total number of units = 8
4 core units plus
4 elective units, of which:
- at least 3 of the elective units must be selected from the elective units listed below
- 1 elective unit may be selected from elective units listed below, from this Training Package, or from any current accredited course or endorsed Training Package at this qualification level or Diploma level.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
Core Units
BSBMKG603 Manage the marketing process
BSBMKG607 Manage market research
BSBMKG608 Develop organisational marketing objectives
BSBMKG609 Develop a marketing plan
Elective Units
BSBMKG523 Design and develop an integrated marketing communication plan
BSBCOM603 Plan and establish compliance management systems
BSBDIV601 Develop and implement diversity policy
BSBFIM601 Manage finances
BSBINM601 Manage knowledge and information
BSBINN601 Lead and manage organisational change
BSBMGT605 Provide leadership across the organisation
BSBMGT608 Manage innovation and continuous improvement
BSBMGT616 Develop and implement strategic plans
BSBMGT617 Develop and implement a business plan
BSBMKG520 Manage compliance within the marketing legislative framework
BSBMKG605 Evaluate international marketing opportunities
BSBMKG606 Manage international marketing programs
BSBMKG611 Manage measurement of marketing effectiveness
BSBRSK501 Manage risk
BSBSUS501 Develop workplace policy and procedures for sustainability
BSBWHS605 Develop, implement and maintain WHS management systems
PSPGOV602B Establish and maintain strategic networks
PSPPROC607A Manage strategic contracts
Qualification Mapping Information
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Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
|
BSB60515 Advanced Diploma of Marketing |
BSB60507 Advanced Diploma of Marketing |
Updated to meet Standards for Training Packages |
Equivalent qualification |
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10
