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Qualification details

BSB60515 - Advanced Diploma of Marketing (Release 1)

Summary

Usage recommendation:
Superseded
Mapping:
MappingNotesDate
Supersedes and is equivalent to BSB60507 - Advanced Diploma of MarketingUpdated to meet Standards for Training Packages 24/Mar/2015
Is superseded by BSB61315 - Advanced Diploma of Marketing and CommunicationQualifications merged to better fit industry practices 13/Jan/2016

Release Status:
Current
Releases:
ReleaseRelease date
1 1 (this release) 25/Mar/2015


Training packages that include this qualification

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleEssentialSort Table listing Units of Competency by the Essential column
BSBCOM603 - Plan and establish compliance management systemsPlan and establish compliance management systemsElective
BSBDIV601 - Develop and implement diversity policyDevelop and implement diversity policyElective
BSBFIM601 - Manage financesManage financesElective
BSBINM601 - Manage knowledge and informationManage knowledge and informationElective
BSBINN601 - Lead and manage organisational changeLead and manage organisational changeElective
BSBMGT605 - Provide leadership across the organisationProvide leadership across the organisationElective
BSBMGT608 - Manage innovation and continuous improvementManage innovation and continuous improvementElective
BSBMGT616 - Develop and implement strategic plansDevelop and implement strategic plansElective
BSBMGT617 - Develop and implement a business planDevelop and implement a business planElective
BSBMKG520 - Manage compliance within the marketing legislative frameworkManage compliance within the marketing legislative frameworkElective
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Classifications

SchemeCodeClassification value
ANZSCO Identifier 225113 Marketing Specialist 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 
Taxonomy - Industry Sector N/A Advertising and Marketing 
Taxonomy - Occupation N/A Marketing Director,Marketing Strategist,Marketing Manager 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 225113 Marketing Specialist 30/Jul/2015 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 30/Jul/2015 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 25/Mar/2015 
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Modification History

Release 

Comments 

Release 1

This qualification first released with BSB Business Services Training Package Version 1.0.

Qualification Description

This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Entry Requirements

Nil

Packaging Rules

Total number of units = 8 

4 core units  plus

4 elective units, of which: 

  • at least 3 of the elective units must be selected from the elective units listed below
  • 1 elective unit may be selected from elective units listed below, from this Training Package, or from any current accredited course or endorsed Training Package at this qualification level or Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core Units 

BSBMKG603 Manage the marketing process

BSBMKG607 Manage market research

BSBMKG608 Develop organisational marketing objectives

BSBMKG609 Develop a marketing plan

Elective Units 

BSBMKG523 Design and develop an integrated marketing communication plan

BSBCOM603 Plan and establish compliance management systems

BSBDIV601 Develop and implement diversity policy

BSBFIM601 Manage finances

BSBINM601 Manage knowledge and information

BSBINN601 Lead and manage organisational change

BSBMGT605 Provide leadership across the organisation

BSBMGT608 Manage innovation and continuous improvement

BSBMGT616 Develop and implement strategic plans

BSBMGT617 Develop and implement a business plan

BSBMKG520 Manage compliance within the marketing legislative framework

BSBMKG605 Evaluate international marketing opportunities

BSBMKG606 Manage international marketing programs

BSBMKG611 Manage measurement of marketing effectiveness

BSBRSK501 Manage risk

BSBSUS501 Develop workplace policy and procedures for sustainability

BSBWHS605 Develop, implement and maintain WHS management systems

PSPGOV602B Establish and maintain strategic networks

PSPPROC607A Manage strategic contracts

Qualification Mapping Information

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSB60515 Advanced Diploma of Marketing

BSB60507 Advanced Diploma of Marketing

Updated to meet Standards for Training Packages

Equivalent qualification

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10