Modification History
|
Release |
Comments |
|
Release 1 |
This qualification first released with BSB Business Services Training Package Version 1.0. |
Qualification Description
This qualification reflects the role of individuals who provide leadership and strategic direction for the advertising activities of an organisation. Working as account directors, account planning managers, client services executives/directors, these people analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the advertising field. These individuals are often accountable for group outcomes and for the overall performance of the advertising function in an organisation.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Entry Requirements
Nil
Packaging Rules
Total number of units = 8
5 core units plus
3 elective units, of which:
- 2 of the elective units must be selected from the elective units listed below
- 1 elective unit may be selected from the elective units listed below, any endorsed Training Package or current accredited course at Diploma level or above.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
Core Units
BSBADV602 Develop an advertising campaign
BSBADV603 Manage advertising production
BSBADV604 Execute an advertising campaign
BSBADV605 Evaluate campaign effectiveness
BSBMKG523 Design and develop an integrated marketing communication plan
Elective Units
BSBCOM603 Plan and establish compliance management systems
BSBCRT501 Originate and develop concepts
BSBDES601 Manage design realisation
BSBDES602 Research global design trends
BSBDIV601 Develop and implement diversity policy
BSBFIM601 Manage finances
BSBHRM602 Manage human resources strategic planning
BSBINM601 Manage knowledge and information
BSBINN601 Lead and manage organisational change
BSBMGT605 Provide leadership across the organisation
BSBMGT608 Manage innovation and continuous improvement
BSBMGT615 Contribute to organisation development
BSBMGT616 Develop and implement strategic plans
BSBMGT617 Develop and implement a business plan
BSBMKG611 Manage measurement of marketing effectiveness
BSBMKG603 Manage the marketing process
BSBMKG607 Manage market research
BSBMKG608 Develop organisational marketing objectives
BSBMKG609 Develop a marketing plan
BSBSUS501 Develop workplace policy and procedures for sustainability
BSBWHS605 Develop, implement and maintain WHS management systems
PSPGOV602B Establish and maintain strategic networks
PSPPROC607A Manage strategic contracts
Qualification Mapping Information
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Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
|
BSB60115 Advanced Diploma of Advertising |
BSB60110 Advanced Diploma of Advertising |
Updated to meet Standards for Training Packages |
Equivalent qualification |
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10
