Qualification details

BSB60115 - Advanced Diploma of Advertising (Release 1)


Usage recommendation:
Supersedes and is equivalent to BSB60110 - Advanced Diploma of AdvertisingUpdated to meet Standards for Training Packages 24/Mar/2015
Is superseded by BSB61315 - Advanced Diploma of Marketing and CommunicationQualifications merged to better fit industry practices 13/Jan/2016

Release Status:
ReleaseRelease date
1 1 (this release) 25/Mar/2015

Training packages that include this qualification

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleSort Table listing Units of Competency by the Title columnEssentialSort Table listing Units of Competency by the Essential column
BSBADV602 - Develop an advertising campaignDevelop an advertising campaign Core
BSBADV603 - Manage advertising productionManage advertising production Core
BSBADV604 - Execute an advertising campaignExecute an advertising campaign Core
BSBADV605 - Evaluate campaign effectivenessEvaluate campaign effectiveness Core
BSBCOM603 - Plan and establish compliance management systemsPlan and establish compliance management systems Elective
BSBCRT501 - Originate and develop conceptsOriginate and develop concepts Elective
BSBDES601 - Manage design realisationManage design realisation Elective
BSBDES602 - Research global design trendsResearch global design trends Elective
BSBDIV601 - Develop and implement diversity policyDevelop and implement diversity policy Elective
BSBFIM601 - Manage financesManage finances Elective
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SchemeCodeClassification value
ANZSCO Identifier 225111 Advertising Specialist 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 
Taxonomy - Industry Sector N/A Advertising and Marketing 
Taxonomy - Occupation N/A Advertising Account Planning Manager,Client Services Director,Advertising Account Director,Client Services Executive 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 225111 Advertising Specialist 30/Jul/2015 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 30/Jul/2015 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 25/Mar/2015 
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Modification History



Release 1

This qualification first released with BSB Business Services Training Package Version 1.0.

Qualification Description

This qualification reflects the role of individuals who provide leadership and strategic direction for the advertising activities of an organisation. Working as account directors, account planning managers, client services executives/directors, these people analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the advertising field. These individuals are often accountable for group outcomes and for the overall performance of the advertising function in an organisation.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Entry Requirements


Packaging Rules

Total number of units = 8 

5 core units  plus

3 elective units, of which: 

  • 2 of the elective units must be selected from the elective units listed below
  • 1 elective unit may be selected from the elective units listed below, any endorsed Training Package or current accredited course at Diploma level or above.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core Units 

BSBADV602 Develop an advertising campaign

BSBADV603 Manage advertising production

BSBADV604 Execute an advertising campaign

BSBADV605 Evaluate campaign effectiveness

BSBMKG523 Design and develop an integrated marketing communication plan

Elective Units 

BSBCOM603 Plan and establish compliance management systems

BSBCRT501 Originate and develop concepts

BSBDES601 Manage design realisation

BSBDES602 Research global design trends

BSBDIV601 Develop and implement diversity policy

BSBFIM601 Manage finances

BSBHRM602 Manage human resources strategic planning

BSBINM601 Manage knowledge and information

BSBINN601 Lead and manage organisational change

BSBMGT605 Provide leadership across the organisation

BSBMGT608 Manage innovation and continuous improvement

BSBMGT615 Contribute to organisation development

BSBMGT616 Develop and implement strategic plans

BSBMGT617 Develop and implement a business plan

BSBMKG611 Manage measurement of marketing effectiveness

BSBMKG603 Manage the marketing process

BSBMKG607 Manage market research

BSBMKG608 Develop organisational marketing objectives

BSBMKG609 Develop a marketing plan

BSBSUS501 Develop workplace policy and procedures for sustainability

BSBWHS605 Develop, implement and maintain WHS management systems

PSPGOV602B Establish and maintain strategic networks

PSPPROC607A Manage strategic contracts 

Qualification Mapping Information

Code and title  

current version 

Code and title 

previous version 


Equivalence status 

BSB60115 Advanced Diploma of Advertising

BSB60110 Advanced Diploma of Advertising

Updated to meet Standards for Training Packages

Equivalent qualification


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10