Qualification details

BSB51215 - Diploma of Marketing (Release 1)


ReleaseStatusRelease date
1 1 (this release)Current 25/Mar/2015

Usage recommendation:
Supersedes and is equivalent to BSB51207 - Diploma of MarketingUpdated to meet Standards for Training Packages 24/Mar/2015
Is superseded by BSB52415 - Diploma of Marketing and CommunicationQualifications merged to better fit industry practices 13/Jan/2016

Training packages that include this qualification

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleSort Table listing Units of Competency by the Title columnEssential
BSBADV507 - Develop a media planDevelop a media plan Elective
BSBFIA501 - Report on finances related to international businessReport on finances related to international business Elective
BSBFIM501 - Manage budgets and financial plansManage budgets and financial plans Elective
BSBMKG409 - Design direct response offersDesign direct response offers Elective
BSBMKG501 - Identify and evaluate marketing opportunitiesIdentify and evaluate marketing opportunities Elective
BSBMKG502 - Establish and adjust the marketing mixEstablish and adjust the marketing mix Elective
BSBMKG506 - Plan market researchPlan market research Elective
BSBMKG507 - Interpret market trends and developmentsInterpret market trends and developments Elective
BSBMKG508 - Plan direct marketing activitiesPlan direct marketing activities Elective
BSBMKG509 - Implement and monitor direct marketing activitiesImplement and monitor direct marketing activities Elective
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SchemeCodeClassification value
ANZSCO Identifier 225113 Marketing Specialist 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 
Qualification/Course Level of Education Identifier 421 Diploma 
Taxonomy - Industry Sector N/A Education Administration,Retail Management,Advertising and Marketing 
Taxonomy - Occupation N/A International Marketing Manager (Education),Public Relations Manager,Marketing Manager,Campaign Manager,Marketing Coordinator,International Marketing Coordinator (Education),Sales Manager,Product Manager,Marketing Team Leader 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 225113 Marketing Specialist 30/Jul/2015 
ASCED Qualification/Course Field of Education Identifier 0805 Sales And Marketing 30/Jul/2015 
Qualification/Course Level of Education Identifier 421 Diploma 25/Mar/2015 
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Modification History



Release 1

This qualification first released with BSB Business Services Training Package Version 1.0.

Qualification Description

This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Entry Requirements


Packaging Rules

Total number of units = 8 

This qualification has no core units. 

8 elective units must be selected, of which:  

  • 5 elective units must be selected from the Group A elective units below
  • at least 2 elective units must be selected from the Group B elective units below
  • 1 elective unit may be selected from the remaining Group A or Group B units, from this Training Package, or from any current accredited course or endorsed Training Package at this qualification level or Certificate IV or Advanced Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Elective Units 

Group A 

BSBMKG501 Identify and evaluate marketing opportunities

BSBMKG502 Establish and adjust the marketing mix

BSBMKG506 Plan market research

BSBMKG507 Interpret market trends and developments

BSBMKG514 Implement and monitor marketing activities

BSBMKG515 Conduct a marketing audit

Group B 

BSBADV507 Develop a media plan

BSBFIA501 Report on finances related to international business

BSBFIM501 Manage budgets and financial plans

BSBMKG409 Design direct response offers

BSBMKG508 Plan direct marketing activities

BSBMKG509 Implement and monitor direct marketing activities

BSBMKG510 Plan e-marketing communications

BSBMKG511 Analyse data from international markets

BSBMKG512 Forecast international market and business needs

BSBMKG513 Promote products and services to international markets

BSBMKG516 Profile international markets

BSBMKG517 Analyse consumer behaviour for specific international markets

BSBMKG518 Plan and implement services marketing

BSBMKG519 Plan and implement business-to-business marketing

BSBMKG520 Manage compliance within the marketing legislative framework

BSBMKG521 Plan and implement sponsorship and event marketing

BSBMKG522 Plan measurement of marketing effectiveness

BSBMKG523 Design and develop an integrated marketing communication plan

BSBPUB501 Manage the public relations publication process

BSBPUB502 Develop and manage complex public relations campaigns

BSBPUB503 Manage fundraising and sponsorship activities

BSBPUB504 Develop and implement crisis management plans

BSBREL501 Build international client relationships

BSBREL502 Build international business networks

BSBSLS501 Develop a sales plan

BSBSLS502 Lead and manage a sales team

BSBSUS501 Develop workplace policy and procedures for sustainability

BSBWRT501 Write persuasive copy

Qualification Mapping Information

Code and title  

current version 

Code and title 

previous version 


Equivalence status 

BSB51215 Diploma of Marketing

BSB51207 Diploma of Marketing

Updated to meet Standards for Training Packages

Equivalent qualification


Companion Volume implementation guides are found in VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

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