Modification History
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Release |
Comments |
|
Release 1 |
This qualification first released with BSB Business Services Training Package Version 1.0. |
Qualification Description
This qualification would apply to individuals with various job titles including account managers, creative directors, copywriters and account planners.
Individuals in these roles would possess a sound theoretical knowledge base in advertising management and demonstrate a range of managerial skills to ensure that advertising functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting advertising campaigns.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Entry Requirements
Nil
Packaging Rules
Total number of units = 8
This qualification has no core units.
8 elective units must be selected, of which:
- 5 elective units must be selected from the Group A elective units below
- at least 2 elective units must be selected from either the remaining Group A or Group B units listed below, or from an equivalent level qualification in BSB Business Services Training Package
- 1 elective unit may be selected from the units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level or Certificate IV or Advanced Diploma level.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
Elective Units
Group A
BSBADV503 Coordinate advertising research
BSBADV507 Develop a media plan
BSBADV509 Create mass print media advertisements
BSBADV510 Create mass electronic media advertisements
BSBMKG523 Design and develop an integrated marketing communication plan
BSBCMM401 Make a presentation
BSBCRT501 Originate and develop concepts
BSBFIM501 Manage budgets and financial plans
BSBWRT501 Write persuasive copy
Group B
BSBADV602 Develop an advertising campaign
BSBADV603 Manage advertising production
BSBADV604 Execute an advertising campaign
BSBADV605 Evaluate campaign effectiveness
BSBCUS501 Manage quality customer service
BSBDES601 Manage design realisation
BSBDES602 Research global design trends
BSBINM501 Manage an information or knowledge management system
BSBLED501 Develop a workplace learning environment
BSBMGT502 Manage people performance
BSBMGT517 Manage operational plan
BSBMGT516 Facilitate continuous improvement
BSBMKG402 Analyse consumer behaviour for specific markets
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG507 Interpret market trends and developments
BSBMKG508 Plan direct marketing activities
BSBMKG509 Implement and monitor direct marketing activities
BSBMKG510 Plan e-marketing communications
BSBMKG514 Implement and monitor marketing activities
BSBMKG515 Conduct a marketing audit
BSBMKG520 Manage compliance within the marketing legislative framework
BSBMKG522 Plan measurement of marketing effectiveness
BSBPUB501 Manage the public relations publication process
BSBPUB502 Develop and manage complex public relations campaigns
BSBPUB503 Manage fundraising and sponsorship activities
BSBPUB504 Develop and implement crisis management plans
BSBPMG522 Undertake project work
BSBREL501 Build international client relationships
BSBREL502 Build international business networks
BSBRSK501 Manage risk
BSBSUS501 Develop workplace policy and procedures for sustainability
BSBWOR501 Manage personal work priorities and professional development
BSBWOR502 Lead and manage team effectiveness
Qualification Mapping Information
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Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
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BSB50115 Diploma of Advertising |
BSB50107 Diploma of Advertising |
Updated to meet Standards for Training Packages |
Equivalent qualification |
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10
