Modification History
Release |
Comments |
Release 4 |
This version first released with BSB07 Business Services Training Package Version 8.0. Elective unit BSBPMG510A replaced with BSBPMG522A. |
Release 3 |
New release of this Qualification with BSB07 Business Services Training Package version 7.0. BSBOHS elective unit updated with the BSBWHS unit and imported elective units updated with the most current equivalent. |
Release 2 |
New release of this Qualification with BSB07 Business Services Training Package version 6.0.
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Release 1 |
Initial release of this Qualification. |
Description
This qualification reflects the role of individuals who possess a sound theoretical knowledge base in advertising management and demonstrate a range of managerial skills to ensure that advertising functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting advertising campaigns.
Job roles
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
- account manager
- advertising account manager
- advertising creative director
- advertising manager
- copywriter
- account planner.
Pathways Information
Pathways into the qualification
Preferred pathways for candidates considering this qualification include:
- BSB40107 Certificate IV in Advertising or other relevant qualification
OR
- with vocational experience working in advertising in a team leader, supervisory or management role, seeking to consolidate skills and knowledge in managing the advertising function in an agency or organisation but without a formal advertising qualification.
Pathways from the qualification
- BSB60110 Advanced Diploma of Advertising or a range of Advanced Diploma qualifications.
Licensing/Regulatory Information
There is no direct link between this qualification and licensing, legislative or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative or regulatory requirements that impact on the unit.
Entry Requirements
There are no entry requirements for this qualification.
Employability Skills Summary
The following table contains a summary of the employability skills required by industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.
Employability skill |
Industry or enterprise requirements for this qualification include: |
Communication |
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Teamwork |
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Problem-solving |
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Initiative and enterprise |
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Planning and organising |
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Self-management |
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Learning |
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Technology |
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Packaging Rules
Total number of units = 8
8 elective units
5 elective units must be selected from the Group A elective units below.
At least 2 elective units must be selected from either the remaining Group A or Group B units listed below, or from an equivalent level qualification in BSB07 Business Services Training Package.
The remaining elective unit may be selected from the units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level or Certificate IV or Advanced Diploma level.
Elective units must be relevant to the work outcome, local industry requirements and the qualification level.
Elective units
Group A
Advertising
BSBADV503B Coordinate advertising research
BSBADV507B Develop a media plan
BSBADV509A Create mass print media advertisements
BSBADV510A Create mass electronic media advertisements
BSBMKG523A Design and develop an integrated marketing communication plan
Creative thinking
BSBCRT501A Originate and develop concepts
Financial management
BSBFIM501A Manage budgets and financial plans
Interpersonal communication
BSBCMM401A Make a presentation
Writing
BSBWRT501A Write persuasive copy
Group B
Advertising
BSBADV602B Develop an advertising campaign
BSBADV603B Manage advertising production
BSBADV604B Execute an advertising campaign
BSBADV605B Evaluate campaign effectiveness
Customer service
BSBCUS501C Manage quality customer service
Design process
BSBDES601A Manage design realisation
BSBDES602A Research global design trends
Information management
BSBINM501A Manage an information or knowledge management system
Learning and development
BSBLED501A Develop a workplace learning environment
Management
BSBMGT502B Manage people performance
BSBMGT515A Manage operational plan
BSBMGT516C Facilitate continuous improvement
Marketing
BSBMKG402B Analyse consumer behaviour for specific markets
BSBMKG501B Identify and evaluate marketing opportunities
BSBMKG502B Establish and adjust the marketing mix
BSBMKG506B Plan market research
BSBMKG507A Interpret market trends and developments
BSBMKG508A Plan direct marketing activities
BSBMKG509A Implement and monitor direct marketing activities
BSBMKG510B Plan e-marketing communications
BSBMKG514A Implement and monitor marketing activities
BSBMKG515A Conduct a marketing audit
BSBMKG520A Manage compliance within the marketing legislative framework
BSBMKG522A Plan measurement of marketing effectiveness
Work health and safety
BSBWHS501A Ensure a safe workplace
Public relations
BSBPUB501A Manage the public relations publication process
BSBPUB502A Develop and manage complex public relations campaigns
BSBPUB503A Manage fundraising and sponsorship activities
BSBPUB504A Develop and implement crisis management plans
Project management
BSBPMG522A Undertake project work
Relationship management
BSBREL501A Build international client relationships
BSBREL502A Build international business networks
Risk management
BSBRSK501B Manage risk
Sustainability
BSBSUS501A Develop workplace policy and procedures for sustainability
Workplace effectiveness
BSBWOR501B Manage personal work priorities and professional development
BSBWOR502B Ensure team effectiveness