Modification History
Release |
Comments |
Release 2 |
New release of this Qualification released with version 6 of BSB07 Business Services Training Package.
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Description
Descriptor
This qualification reflects the role of individuals who possess a sound theoretical knowledge base in advertising management and demonstrate a range of managerial skills to ensure that advertising functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting advertising campaigns.
Job roles
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
- account manager
- advertising account manager
- advertising creative director
- advertising manager
- copywriter
- account planner.
Pathways Information
Qualification pathways
Entry requirements
There are no entry requirements for this qualification.
Pathways into the qualification
Preferred pathways for candidates considering this qualification include:
- BSB40107 Certificate IV in Advertising or other relevant qualification
or
- with vocational experience working in advertising in a team leader, supervisory or management role, seeking to consolidate skills and knowledge in managing the advertising function in an agency or organisation but without a formal advertising qualification.
Pathways from the qualification
- BSB60110 Advanced Diploma of Advertising or a range of Advanced Diploma qualifications
Licensing/Regulatory Information
Licensing , legislative , regulatory or certification considerations
There is no direct link between this qualification and licensing, legislative or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative or regulatory requirements that impact on the unit.
Entry Requirements
Not applicable.
Employability Skills Summary
EMPLOYABILITY SKILLS QUALIFICATION SUMMARY |
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The following table contains a summary of the employability skills required by industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options. |
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Employability skill |
Industry or enterprise requirements for this qualification include : |
Communication |
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Teamwork |
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Problem-solving |
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Initiative and enterprise |
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Planning and organising |
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Self-management |
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Learning |
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Technology |
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Packaging Rules
Total number of units = 8 8 elective units 5 elective units must be selected from the Group A elective units below. At least 2 elective units must be selected from either the remaining Group A or Group B units listed below, or from an equivalent level qualification in BSB07 Business Services Training Package. The remaining elective unit may be selected from the units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level or Certificate IV or Advanced Diploma level. Elective units must be relevant to the work outcome, local industry requirements and the qualification level. Elective units Group A Advertising BSBADV503B Coordinate advertising research BSBADV507B Develop a media plan BSBADV509A Create mass print media advertisements BSBADV510A Create mass electronic media advertisements BSBMKG523A Design and develop an integrated marketing communication plan Creative thinking BSBCRT501A Originate and develop concepts Financial management BSBFIM501A Manage budgets and financial plans Interpersonal communication BSBCMM401A Make a presentation Writing BSBWRT501A Write persuasive copy Group B Advertising BSBADV602B Develop an advertising campaign BSBADV603B Manage advertising production BSBADV604B Execute an advertising campaign BSBADV605B Evaluate campaign effectiveness Customer service BSBCUS501C Manage quality customer service Design process BSBDES601A Manage design realisation BSBDES602A Research global design trends Information management BSBINM501A Manage an information or knowledge management system Learning and development BSBLED501A Develop a workplace learning environment Management BSBMGT502B Manage people performance BSBMGT515A Manage operational plan BSBMGT516C Facilitate continuous improvement Marketing BSBMKG402B Analyse consumer behaviour for specific markets BSBMKG501B Identify and evaluate marketing opportunities BSBMKG502B Establish and adjust the marketing mix BSBMKG506B Plan market research BSBMKG507A Interpret market trends and developments BSBMKG508A Plan direct marketing activities BSBMKG509A Implement and monitor direct marketing activities BSBMKG510B Plan e-marketing communications BSBMKG514A Implement and monitor marketing activities BSBMKG515A Conduct a marketing audit BSBMKG520A Manage compliance within the marketing legislative framework BSBMKG522A Plan measurement of marketing effectiveness Occupational health and safety BSBOHS509A Ensure a safe workplace Public relations BSBPUB501A Manage the public relations publication process BSBPUB502A Develop and manage complex public relations campaigns BSBPUB503A Manage fundraising and sponsorship activities BSBPUB504A Develop and implement crisis management plans Project management BSBPMG510A Manage projects Relationship management BSBREL501A Build international client relationships BSBREL502A Build international business networks Risk management BSBRSK501B Manage risk Sustainability BSBSUS501A Develop workplace policy and procedures for sustainability Workplace effectiveness BSBWOR501B Manage personal work priorities and professional development BSBWOR502B Ensure team effectiveness |