Unit of competency
Modification History
Release |
Comments |
Release 1 |
This version released with AHC Agriculture, Horticulture and Conservation and Land Management Training Package Version 6.0. |
Application
This unit of competency describes the skills and knowledge required to review existing sales plans, and develop, implement and review a sales strategy for rural products.
The unit applies to individuals who apply specialised skills and knowledge to the development of a sales strategy for rural products, and take personal responsibility and exercise autonomy in undertaking complex work. They analyse and synthesise information, and analyse, design and communicate solutions to sometimes complex problems.
All work is carried out to comply with workplace procedures, health and safety in the workplace requirements, legislative and regulatory requirements, and sustainability and biosecurity practices.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Pre-requisite Unit
Nil
Unit Sector
Merchandising and Sales (MER)
Elements and Performance Criteria
Elements |
Performance Criteria |
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Review existing sales plans |
1.1 Review current market returns against sales objectives for the business 1.2 Analyse and compare current performance data to relevant benchmark information 1.3 Identify trends and opportunities in respect to customer requirements 1.4 Review current specifications for products and services |
2. Devise a sales strategy |
2.1 Identify range of market options for rural products and services 2.2 Analyse alternative market options for their profitability and feasibility consistent with sales objectives for the business 2.3 Develop sales plan identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales, and price risk management strategy 2.4 Review the implications of the sales strategy according to legislation and codes of practice 2.5 Determine available resource commitments and capacity to implement the sales strategy 2.6 Define and develop contingency plan to manage variations in product and market prices |
3. Implement sales strategy |
3.1 Conduct sales according to the sales strategy 3.2 Adjust sales strategy according to contingency plan 3.3 Monitor sales and measure performance against sales strategy targets |
Foundation Skills
This section describes those language, literacy, numeracy and employment skills that are essential for performance in this unit of competency but are not explicit in the performance criteria.
Skill |
Description |
Reading |
|
Writing |
|
Unit Mapping Information
Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
AHCMER502 Develop a sales strategy for rural products |
AHCMER501 Develop a sales strategy for rural products |
Performance criteria clarified Foundation skills added Assessment requirements updated |
Equivalent |
Links
Companion Volumes, including Implementation Guides, are available at VETNet: - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=c6399549-9c62-4a5e-bf1a-524b2322cf72