Accredited course details
10118NAT - Diploma of Social Media Marketing
Summary
Status:
Non-Current
Recognition manager:
Currency period start:
16/Sep/2015
Currency period end:
15/Mar/2021
End reason:
Accreditation period was ended and the course replaced
Currency period comment:
Accreditation expiry date extended from 15 September 2020 to reduce regulatory burden to manage challenges resulting from COVID-19.
Renewal application received:
Yes
Outcome of application:
Granted
Authority:
National Vocational Education and Training Regulator Act 2011
Description:
This Diploma of Social Media Marketing aims to provide graduates with social media and digital marketing knowledge and skills required to perform the following functions associated with roles such as digital manager and social media marketing manager:
• Review and evaluate the existing business, operational and marketing strategies and their applicability to social media
• Understand the benefits of each mainstream social media platform and how to utilise these platforms to benefit of the organisation
• Engage with a range of clients and stakeholders and tailor the social media and digital marketing strategy to these individuals
• Analyse and interpret an organisation’s vision, mission, values and objectives, and effectively apply this to the social media and digital marketing strategy
• Write and develop content for digital publication that is consistent with the organisation’s brand identity and marketing objectives
• Manage the business’ social media, email marketing and digital profiles effectively to increase brand awareness and generate revenue
• Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met
• Manage a team to develop a comprehensive social media marketing strategy, implementation plan and strategic review process
• Lead a marketing team and present to relevant stakeholders the key learnings from the strategy and implementation
• Review and evaluate the existing business, operational and marketing strategies and their applicability to social media
• Understand the benefits of each mainstream social media platform and how to utilise these platforms to benefit of the organisation
• Engage with a range of clients and stakeholders and tailor the social media and digital marketing strategy to these individuals
• Analyse and interpret an organisation’s vision, mission, values and objectives, and effectively apply this to the social media and digital marketing strategy
• Write and develop content for digital publication that is consistent with the organisation’s brand identity and marketing objectives
• Manage the business’ social media, email marketing and digital profiles effectively to increase brand awareness and generate revenue
• Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met
• Manage a team to develop a comprehensive social media marketing strategy, implementation plan and strategic review process
• Lead a marketing team and present to relevant stakeholders the key learnings from the strategy and implementation
Mapping:
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