Assessment Requirements for SITEEVT019 Recruit and manage exhibitors

Release: 1

Assessment Requirements for SITEEVT019 Recruit and manage exhibitors

Modification History

Not applicable.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

consult with stakeholders and develop the exhibition format and work schedule for one exhibition with multiple operational components which covers:

key exhibition activities

interrelationships between exhibitors, organisers and stakeholders

exhibition timelines

analyse operational constraints, review exhibition objectives, and consult with exhibition stakeholders to determine an appropriate buyer and seller format for the above exhibition

develop and distribute exhibitor prospectus that includes information on:

attendance expectations and profile

bump in/bump out details

contact details

exhibition

features and benefits of participation

insurance requirements

marking initiatives and exhibition promotion

participation costs and levels

previous exhibition performance data

sponsorship details

venue layout, floor plans and general information

follow up with prospective exhibitors and prospectus recipients to maximise take-up of space and exhibition profitability

develop evaluation criteria and evaluate exhibition effectiveness by measuring:

exhibitor, buyer and sponsor feedback

number of attending buyers

operational efficiency

profitability

venue service levels.

Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

characteristics of different types of exhibitions, their purposes and objectives:

trade or industry

consumer

commercial

non-commercial

roles, responsibilities, interrelationships and hierarchy of control of different stakeholders in exhibition planning and operation

formats and options for bringing buyers and sellers together:

suitability of different formats for different types of exhibition

advantages and disadvantages of different formats

exhibition layouts in the relevant industry context

formats for buyer and seller interactions:

appointments made during exhibition period

combination of different formats

free flow

prearranged appointments

scheduled presentations

formats, features and inclusions for exhibitor prospectus kit and feedback documentation

exhibitor support services:

accommodation

answering general enquiries

assistance with additional promotions

briefings and debriefings

providing updated information

travel

information included in exhibitor kits:

access

delivery details

floor plans

sponsors

technical services

times and schedules

travel arrangements

venues

legal considerations for exhibitor recruitment and management:

consumer protection

public liability and duty of care

risks, issues and challenges commonly encountered in exhibitor management and ways to avoid and manage them.

Assessment Conditions

Skills must be demonstrated in an operational exhibition context where the recruitment and management of exhibitors is required. This can be:

a live exhibition

a simulated exhibition set up for the purpose of skills assessment.

Assessment must ensure access to:

venues and sites where exhibitions are staged

dedicated event budgets

comprehensive exhibition plans

formal communication plans

exhibitor contracts and agreements

exhibitor kits

exhibition stakeholders with whom the individual can consult and liaise with during the planning and operation of exhibitions and an exhibition operations team; these can be:

those in an industry workplace who are assisted by the individual during the assessment process; or

individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation.

Assessors must satisfy the Standards for Registered Training Organisation’s requirements for assessors; and:

have worked in industry for at least three years where they have applied the skills and knowledge of this unit of competency.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=68c40a93-e51d-4e0f-bc06-899dff092694