Assessment Requirements for BSBMKG408 Conduct market research

Release: 1

Assessment Requirements for BSBMKG408 Conduct market research

Modification History

Release	Comments
Release 1	This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

develop and implement a market research survey tool

accurately record and securely store survey data in accordance with organisational procedures

utilise a range of methodologies to analyse market research information

document market research activities and findings in a research report.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

identify key provisions of legislation, codes of practice and national standards relevant to marketing roles

outline relevant marketing communications concepts and processes

explain relevant market research principles and practices including:

data processing methods and data analysis techniques

design of samples

development and use of hypotheses

research reporting formats

roles and uses of qualitative and quantitative research

use of survey instruments

outline typical information contained in a market research report, as well as requirements of a house or other style manuals or protocols for written communication.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

relevant legislation, regulations, standards and codes

relevant workplace documentation and resources

case studies and, where possible, real situations

Interaction with others.

Assessors must satisfy NVR/AQTF assessor requirements.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10