Modification History
The version details of this endorsed unit of competency set are in the table below. The latest information is at the top.
Version |
Comments |
1.2 |
Correction to mapping to show non equivalence. |
1.0 |
N Replaces and is not equivalent to SITTPPD010A Develop and implement local or regional tourism plan. Split Element 1 into two elements. Changes made to structure of Elements and Performance Criteria and content added to reflect complexity of unit. |
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to develop and implement a strategic tourism plan in a local or regional area. It requires the ability to develop the plan in consultation with the local community and monitor its success in the context of the overall and long-term operation of tourism as an industry in the area.
Application of the Unit
This unit applies to individuals working at senior levels in local, regional, state or territory tourism organisations who have a strategic tourism planning role.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Not applicable.
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
Not applicable.
Elements and Performance Criteria
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
1. Conduct research to support tourism planning. |
1.1 Gather and analyse current internal and external business and market information. 1.2 Evaluate and consult with others about overall approach to tourism development in the area. 1.3 Research and develop an inventory of tourism infrastructure and carrying capacity of the area. 1.4 Analyse product and service gaps and potential for future development and innovation. 1.5 Analyse current skill profile and potential skills gaps in local labour force. 1.6 Assess community impacts , including environmental, social, cultural and economic factors and opportunities. 1.7 Conduct community consultations . 1.8 Investigate community and industry resources available to implement the plan. |
2. Develop tourism plan. |
2.1 Create plans that include clear strategic and tactical focus, identifying priorities, responsibilities and timelines. 2.2 Integrate financially sound resource strategies and take advantage of new and emerging technologies. 2.3 Propose administrative framework and systems capable of supporting the plan. 2.4 Consult appropriate colleagues during planning process. 2.5 Develop performance indicators, contingency plans and evaluation methods . 2.6 Submit plans to the appropriate authority for approval prior to implementation. |
3. Implement and monitor tourism plans. |
3.1 Initiate an internal and external communications strategy. 3.2 Implement and monitor actions according to schedule and contingencies. 3.3 Develop progress and other reports according to organisational requirements. 3.4 Involve community in tourism issues on an ongoing basis. |
4. Evaluate tourism plans. |
4.1 Assess plan effectiveness using agreed evaluation methods and develop new or alternative approaches as required. 4.2 Submit changes for consideration and approval by the appropriate authority. 4.3 Implement and communicate agreed changes. |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit. |
Required skills |
|
Required knowledge |
|
Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. |
|
Overview of assessment |
|
Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the ability to:
|
Context of and specific resources for assessment |
Assessment must ensure use of:
|
Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
|
Guidance information for assessment |
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:
|
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
|
Tourism infrastructure may include: |
|
Product and service gaps may relate to: |
|
Community impacts may include: |
|
Community consultations may include: |
|
Community and industry resources may relate to: |
|
Resource strategies may be: |
|
Evaluation methods may include: |
|
Unit Sector(s)
Tourism
Competency Field
Planning and Product Development