Modification History
The version details of this endorsed unit of competency set are in the table below. The latest information is at the top.
Version |
Comments |
1.0 |
E Replaces and is equivalent to SITTPPD001B Research, assess and develop tourism products. Added innovation. Title simplified. |
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to manage the strategic product development process from initial research through to product establishment and monitoring.
Application of the Unit
The unit applies to all industry sectors and to senior personnel working in strategic planning and product development roles. This could include product development managers, marketing managers, operations or general managers, regional tourism managers, account managers, events managers, resort or hotel managers and owner–operators.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Not applicable.
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
Elements and Performance Criteria
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
1. Research the market. |
1.1 Focus product research according to organisational objectives. 1.2 Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks. 1.3 Consult with internal and external stakeholders. 1.4 Analyse current market trends, needs, and product and service gaps . 1.5 Identify product development opportunities and target markets, including opportunities for new and innovative approaches. 1.6 Evaluate distribution and marketing networks that support proposed tourism product, including the use of new technologies. |
2. Analyse issues relevant to product establishment. |
2.1 Identify and analyse product preferences and quality expectations of different consumer markets, including those with special needs. 2.2 Identify and assess external issues that impact on establishing a product. 2.3 Assess suitability of destinations for accessibility and availability of services for target markets. 2.4 Assess organisation’s capacity to provide proposed product and identify additional resources required. 2.5 Consider issues relating to product life cycle. |
3. Determine profitable selling price. |
3.1 Determine nett delivery cost by identifying expenditure items . 3.2 Identify organisations involved in the product distribution network and the commission or mark up structures that would apply. 3.3 Incorporate distributor commissions or mark ups, and determine required profit margin and mark up for profit. 3.4 Make reasonable cost adjustments to ensure price competitive product. 3.5 Estimate expected income and assess profitability and yield. 3.6 Clearly and accurately document pricing structures. |
4. Establish the product. |
4.1 Create and implement product development plan that incorporates strategies and actions for marketing, communications and implementation. 4.2 Communicate plan to relevant internal and external stakeholders. 4.3 Where appropriate, test new products and services in marketplace prior to full implementation. |
5. Monitor and evaluate the success of the product. |
5.1 Monitor product development initiatives based on feedback and other business factors. 5.2 Identify and action changes required in a timely manner and according to any contractual obligations. 5.3 Communicate changes to relevant colleagues, customers and distributors. |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit. |
Required skills |
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Required knowledge |
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Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. |
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Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the ability to:
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Context of and specific resources for assessment |
Assessment must ensure use of:
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Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
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Guidance information for assessment |
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:
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Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
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Product may have single or multiple components, and may include: |
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Information sources may include: |
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Product and service gap s may include: |
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Organisation’s capacity to provide proposed product may involve consideration of: |
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Expenditure items may include: |
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Unit Sector(s)
Tourism
Competency Field
Planning and Product Development