Unit of competency
Modification History
Not applicable.
Application
This unit describes the performance outcomes, skills and knowledge required to interact with customers using online communication tools. It requires the ability to provide information to customers, handle customer difficulties, and provide customer service and support in an online environment.
It applies to individuals who interact with customers online in a diverse range of businesses with an online presence. They operate with some independence, under limited supervision and guidance from others, and within established organisational policies and procedures.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Pre-requisite Unit
Nil
Competency Field
Customer Engagement
Unit Sector
Cross-Sector
Elements and Performance Criteria
ELEMENTS |
PERFORMANCE CRITERIA |
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Communicate with customers online. |
1.1. Use digital communication tools to communicate with customers online according to organisational online customer service standards and procedures. 1.2. Communicate with customers online using appropriate communication styles and within designated response times. 1.3. Use correct spelling and grammar when communicating with customers in written form. 1.4. Identify and take opportunities to improve customer experience within scope of own responsibility. 1.5. Promote customer loyalty and repeat business when communicating with customers online. 1.6. Request referrals, ratings and user-generated content from customers. 1.7. Monitor customer demand for products and services and inform relevant personnel to ensure customer needs are met. 1.8. Record customer interactions and feedback according to organisational policies and procedures. 1.9. Make suggestions for improved customer service standards and procedures to relevant personnel. |
2. Respond to customer difficulties online. |
2.1. Identify customer difficulties and provide required support. 2.2. Identify customer dissatisfaction and take action to avoid escalation. 2.3. Follow organisational online customer service standards and procedures to respond to customer complaints. 2.4. Refer complex customer complaints to relevant personnel for action. 2.5. Maintain a professional manner during online customer interactions. 2.6. Identify consistent and potential customer difficulties and report to relevant personnel to minimise future customer dissatisfaction. |
3. Process online refunds and exchanges. |
3.1. Identify reasons for refunds and exchanges, and offer a replacement or alternative product or solution to maximise sales opportunities. 3.2. Process online refunds and exchanges according to organisational policies and procedures. |
Foundation Skills
FOUNDATION SKILLS |
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Foundation skills essential to performance in this unit, but not explicit in the performance criteria, are listed here, along with a brief context statement. |
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SKILLS |
DESCRIPTION |
Self-management skills to: |
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Technology skills to: |
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Unit Mapping Information
No equivalent unit
Links
Companion Volume Implementation Guides - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=ca051b1b-5101-4ec2-ac1c-49699303188d