Modification History
The version details of this endorsed unit are in the table below. The latest information is at the top.
Release Date |
Comments |
First Release |
This is updated and equivalent to SIRPMER001A Market and promote a pharmacy products and services area. |
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to plan and implement promotional strategies within a community pharmacy.
The unit covers establishing customer profiles, developing, implementing and evaluating promotional strategies.
Application of the Unit
This unit applies to pharmacy assistants who are responsible for the marketing and promotion of a specified front of pharmacy products and services area.
Persons undertaking this role may report directly to a retail manager, under the overall supervision of a pharmacist, or report directly to a pharmacist. Within this context, they apply discretion, judgement and accept responsibility for outcomes of their own work.
Licensing/Regulatory Information
All relevant federal, state or territory legislation, Pharmacy Board of Australia Guidelines, and established practice and quality assurance standards are to be met relating to the promotion and sale of Pharmacy Medicines (S2) and Pharmacist Only Medicines (S3).
Pre-Requisites
SIRCHCS201 |
Support the supply of Pharmacy Medicines and Pharmacist Only Medicines |
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
1. Identify market characteristics. |
1.1.Identify demographics of target customer group. 1.2.Identify products and services to meet market opportunities. 1.3.Develop promotional strategies taking into account relevant information and compliance factors in collaboration with relevant individuals and groups. |
2. Develop promotional strategies. |
2.1.Evaluate strengths and weaknesses of existing promotional strategies . 2.2.Develop promotional strategies according to pharmacy business and marketing strategies and regulatory requirements regarding the operation of community pharmacies. 2.3.Collaborate with relevant colleagues and the supervising retail manager or pharmacist before proceeding with the concept. |
3. Identify and secure required resources. |
3.1.Select resources appropriate for the venue, product and needs of customers. 3.2.Liaise with product suppliers to ensure availability of resources to meet promotional timeframes. 3.3.Secure resources within budget allocation. |
4. Implement and evaluate promotional strategies. |
4.1.Design and position display according to visual merchandising principles. 4.2.Ensure that product advertising occurs according to legislative requirements and pharmacy policy and procedures. 4.3.Engage with customers to verbally promote products and services where included in the promotional strategy. 4.4.Evaluate promotional strategies against sales turnover, customer feedback and pharmacy promotional standards. 4.5.Review and report on strategies to take advantage of opportunities for improvement. |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit. |
Required skills |
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Required knowledge |
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Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the assessment guidelines for the Training Package. |
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Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the ability to:
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Context of and specific resources for assessment |
Assessment must ensure that competency:
Assessment must ensure access to:
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Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
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Guidance information for assessment |
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
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Relevant information may include: |
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Compliance factors may include: |
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Promotional strategies may include: |
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Resources may include: |
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Unit Sector(s)
Community Pharmacy
Competency field
Merchandising