Modification History
Not applicable.
Unit Descriptor
This unit covers the liaison with media at a low level incident and providing information about local events
This unit covers the liaison with media at a low level incident and providing information about local event
Application of the Unit
Not applicable.
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Not applicable.
Employability Skills Information
Not applicable.
Elements and Performance Criteria Pre-Content
Not applicable.
Elements and Performance Criteria
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Elements and Performance Criteria |
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Element |
Performance Criteria |
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1 |
Determine media requirements |
1.1 |
Organisational protocols are followed when liaising with the media |
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1.2 |
The media's potential interest is assessed and arrangements are made to meet needs where appropriate |
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1.3 |
Operational responsibilities are balanced against the provision of information to the media |
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2 |
Provide information to the media |
2.1 |
A positive image of the organisation is maintained when liaising with the media |
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2.2 |
Every opportunity is used to promote the organisation, its services and personnel |
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2.3 |
Relevant and succinct information is supplied to media when operational responsibilities are under control and when organisational representative is available to talk to the media |
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3 |
Publicise an event |
3.1 |
Relationship is established with media contacts |
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3.2 |
Event details and support materials are gathered and presented in a logical, relevant and concise manner to the media |
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3.3 |
Information provided to media is recorded and maintained |
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Required Skills and Knowledge
Not applicable.
Evidence Guide
Critical aspects of evidence
It is essential for this unit that competence be demonstrated in providing information to media whilst managing operational responsibilities
Interdependent assessment of units
Pre-requisite units: Nil
Co-requisite units: Nil
Underpinning knowledge
Organisational protocols relating to media liaison (for example: legal and organisation requirements relating to:
confidentiality
libel
accuracy
discrimination)
role of media in disseminating information
requirements of media to present information in a newsworthy/ informative manner
requirements of different media-newspapers
magazines
radio
television (local, regional, national media)
communication skills
establishing media relationship
Underpinning skills
prioritisation between operational responsibilities and provision of information to media
liaison with media and other organisation personnel
attention to detail
communicating facts in a fluent, clear and interesting manner
empathy with victims and operational personnel
public speaking
media presentation
retaining professionalism under duress
Resource implications
No special requirements
Consistency of performance
Evidence should be gathered over a period of time in a range of actual or simulated workplace environments
Context of assessment
On the job or in a simulated work environment
Critical aspects of evidence
It is essential for this unit that competence be demonstrated in providing information to media whilst managing operational responsibilities
Interdependent assessment of units
Pre-requisite units: Nil
Co-requisite units: Nil
Underpinning knowledge
Organisational protocols relating to media liaison (for example: legal and organisation requirements relating to:
confidentiality
libel
accuracy
discrimination)
role of media in disseminating information
requirements of media to present information in a newsworthy/ informative manner
requirements of different media-newspapers
magazines
radio
television (local, regional, national media)
communication skills
establishing media relationship
Underpinning skills
prioritisation between operational responsibilities and provision of information to media
liaison with media and other organisation personnel
attention to detail
communicating facts in a fluent, clear and interesting manner
empathy with victims and operational personnel
public speaking
media presentation
retaining professionalism under duress
Resource implications
No special requirements
Consistency of performance
Evidence should be gathered over a period of time in a range of actual or simulated workplace environments
Context of assessment
On the job or in a simulated work environment
Range Statement
Organisation may include
Fire
Police
State Emergency Service
Emergency Management
Organisational protocols may include
organisational policies and procedures
personal presentation being as neat as possible considering the operational circumstances
ensuring media liaison person is fully briefed and prepared
acknowledge support of other organisations
seeking advice from headquarters where appropriate
limiting comments on role of own service
relevant Federal and State legislation and regulations
Liaising with the media may include
print (local, community, daily newspapers, magazines)
television (live or pre-recorded)
radio (live or pre-recorded)
Operational responsibilities may include
preservation of life and property, which is the principal concern to all public safety personnel
presenting information relevant to the public
Event may include
long service to organisation
medal presentation
awarding of certificates
donations/sponsorships/fundraising
recruiting
new equipment
VIP visit
open day
training
unusual rescues
self help information
Media 's potential interest may include
enormous media event
standard report
human interest
in the public's interest
Media 's requirements may include
deadlines
capabilities
visual and verbal requirements
types of medium
variation
journalists
amenities
briefing area
access to media liaison person
bilingual personnel and bilingual information
Media may include
representatives from mainstream, community and ethnic television
print and broadcast media
Organisational positive image may include
promote the relevance and efficiency of the service
report the facts
heroism of personnel
organisational personnel are cooperative and responsive
organisational personnel well presented
handling media in most positive manner in even the most adverse conditions / circumstances
Media opportunity may include
opportunity to promote the services
provide educational information to the public
airplay
Relevant and succinct information may include
information that according to protocol is available for public release
report facts and avoid speculation
do not supply classified information
use language that can be readily understood by all to avoid misinterpretation
Organisation may include
Fire
Police
State Emergency Service
Emergency Management
Organisational protocols may include
organisational policies and procedures
personal presentation being as neat as possible considering the operational circumstances
ensuring media liaison person is fully briefed and prepared
acknowledge support of other organisations
seeking advice from headquarters where appropriate
limiting comments on role of own service
relevant Federal and State legislation and regulations
Liaising with the media may include
print (local, community, daily newspapers, magazines)
television (live or pre-recorded)
radio (live or pre-recorded)
Operational responsibilities may include
preservation of life and property, which is the principal concern to all public safety personnel
presenting information relevant to the public
Event may include
long service to organisation
medal presentation
awarding of certificates
donations/sponsorships/fundraising
recruiting
new equipment
VIP visit
open day
training
unusual rescues
self help information
Media 's potential interest may include
enormous media event
standard report
human interest
in the public's interest
Media 's requirements may include
deadlines
capabilities
visual and verbal requirements
types of medium
variation
journalists
amenities
briefing area
access to media liaison person
bilingual personnel and bilingual information
Media may include
representatives from mainstream, community and ethnic television
print and broadcast media
Organisational positive image may include
promote the relevance and efficiency of the service
report the facts
heroism of personnel
organisational personnel are cooperative and responsive
organisational personnel well presented
handling media in most positive manner in even the most adverse conditions / circumstances
Media opportunity may include
opportunity to promote the services
provide educational information to the public
airplay
Relevant and succinct information may include
information that according to protocol is available for public release
report facts and avoid speculation
do not supply classified information
use language that can be readily understood by all to avoid misinterpretation
Unit Sector(s)
Not applicable.
