Release 

Comments 

Release 1

This version first released with ICP Printing and Graphic Arts Training Package Version 1.0.

ICPPRP311

Develop a detailed design concept.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Negotiate a complex design contract

1.1 Communication with client results in development of a complex design brief, and client agreement is secured

1.2 Job analysis and research are undertaken to source cost-efficient design production procedures

1.3 Possible design options are analysed to meet optional printing processes and substrates

1.4 Individual design stages of brief are timed and costed to determine accurate parameters of cost

1.5 Quotation is prepared using accurate estimates to communicate fees required to undertake brief to client

1.6 Client approval to proceed is obtained

2 Plan design process

2.1 Appropriate production processes are planned and scheduled to meet brief specifications for the printing substrate

2.2 Materials are sourced and ordered to conform to brief requirements

2.3 Design team members are briefed and work roles allocated to keep design process organised and on time

3 Render a complex graphic design

3.1 Complex graphic design concept is rendered electronically or manually to conform to the brief

3.2 Adjustments or recommendations are made to enhance the design according to brief in consultation with client

3.3 Production processes of the design concept for colour, production run, substrates and costs are assessed according to requirements of the brief

3.4 Specifications for reproducing the finished artwork are annotated to define specified printing processes and substrates

4 Ensure feasibility of production

4.1 Type options are checked to meet specified printing processes and substrates

4.2 Reproduction feasibility of multiple colour vignettes is analysed to meet specified printing processes and substrates

4.3 Line and tone are combined and dot complexity of photography is analysed to meet specified printing processes and substrates

4.4 Feasibility of complex imposition and folds are calculated to meet specified printing processes and substrates

4.5 Foils and embossing are checked to meet specified printing processes and substrates

5 Solve technical problems

5.1 Materials and/or format are reviewed to ensure most suitable are selected to prevent design and production problems

5.2 Technical problems are resolved by re-design or amendment of the brief in consultation with client to acceptable standards

6 Ensure quality output

6.1 Standards for reproduction are documented to form a reference bank for the design process

6.2 Design solutions are filed and stored ready for retrieval according to enterprise procedures

6.3 Internal performance standards are evaluated to identify potential reforms for future enterprise procedures

6.4 Future actions are determined to incorporate accurate cost and time analyses into future briefs

Skill 

Performance Criteria 

Description 

Reading

1.2, 2.1, 2.2, 3.1-3.4

• Recognises, interprets and evaluates information from range of sources to establish job requirements

Writing

1.1, 1.5, 1.6, 3.4, 5.2, 6.1

• Writes technical/design briefs or complex work instructions based on client and stakeholder requirements

Oral Communication

1.1, 1.5, 1.6, 2.3, 3.2, 5.2

• Uses appropriate vocabulary, including technical language relevant to role and context in team briefings
• Participates effectively in spoken interactions with clients to confirm or clarify understanding

Numeracy

1.4, 1.5, 4.4

• Interprets and analyses a range of mathematical information used in familiar and routine tasks

Navigate the world of work

6.1-6.3

• Follows organisational policies and procedures relevant to own role

Interact with others

1.1, 1.5, 1.6, 2.3, 3.2, 5.2

• Uses appropriate communication protocols and conventions to confirm or clarify client requirements
• Shares knowledge, experience information and resources with others as an integral part of work relationships

Get the work done

1.1-1.3, 1.5, 2.1, 2.2, 3.1-3.4, 4.1-4.5, 5.1, 5.2, 6.1-6.4

• Sequences and schedules complex activities, monitors implementation and manages relevant communication
• Plans, identifies and assembles resources required to complete tasks
• Analyses benefits, costs, risks and feasibility from a broad range of perspectives, and may think laterally to redesign aspects to address potential issues
• Responds to predictable problems and implements standard or logical solutions
• Draws on a broad understanding of context, and uses a combination of analysis and intuition to decide whether an idea is feasible
• Reflects on outcomes of decisions to identify changes to improve future outcomes

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

ICPPRP411 Undertake a complex design brief

ICPPP411C Undertake a complex design brief

Updated to meet Standards for Training Packages

Equivalent unit

Release 

Comments 

Release 1

This version first released with ICP Printing and Graphic Arts Training Package Version 1.0.