Modification History
Not applicable.
Unit Descriptor
Unit descriptor |
This unit describes the performance outcomes, skills and knowledge required to undertake advanced graphic design from the negotiation of design briefs through to the production of complex finished artwork. |
Application of the Unit
Application of the unit |
This unit requires an individual to negotiate a design brief, plan the design process and produce a complex design that meets the design brief and production and quality requirements. The individual will work independently and take responsibility for fulfilment of the brief. |
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Prerequisite units |
ICPPP311C Develop a detailed design concept. |
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Employability Skills Information
Employability skills |
This unit contains employability skills. |
Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
1. Negotiate a complex design contract |
1.1. Communication with the client results in the development of a complex design brief and client agreement is secured 1.2. Job analysis and research are undertaken to source cost-efficient design production procedures 1.3. Possible design options are analysed to meet optional printing processes and substrates 1.4. Individual design stages of the brief are timed and costed to determine accurate parameters of cost 1.5. A quotation is prepared using accurate estimates to communicate to the client the fees required to undertake the brief 1.6. Client approval to proceed is obtained |
2. Plan the design process |
2.1. The appropriate production processes are planned and scheduled to meet the specifications of the brief for the printing substrate 2.2. Materials are sourced and ordered to conform to the requirements of the brief 2.3. Design team members are briefed and work roles allocated to facilitate the orderliness and timeliness of the design process |
3. Render a complex graphic design |
3.1. A complex graphic design concept is rendered electronically or manually to conform to the brief 3.2. Adjustments or recommendations are made to enhance the design according to the brief in consultation with the client 3.3. The production processes of the design concept for colour, production run, substrates and costs are assessed according to the requirements of the brief 3.4. The specifications for reproducing the finished artwork are annotated so as to define specified printing processes and substrates |
4. Ensure feasibility of production |
4.1. Type options are checked to meet specified printing processes and substrates 4.2. The reproduction feasibility of multiple colour vignettes is analysed to meet specified printing processes and substrates 4.3. Line and tone are combined and dot complexity of photography is analysed to meet specified printing processes and substrates 4.4. The feasibility of complex imposition and folds are calculated to meet specified printing processes and substrates 4.5. Foils and embossing are checked to meet specified printing processes and substrates |
5. Solve technical problems |
5.1. Materials and/or format are reviewed to ensure the most suitable are selected and therefore do not create problems 5.2. Technical problems are resolved by re-design or amendment of the brief in consultation with the client to acceptable standards |
6. Ensure quality output |
6.1. Standards for reproduction are documented to form a reference bank for the design process 6.2. Design solutions are filed and stored ready for retrieval according to enterprise procedures 6.3. Internal performance standards are evaluated to identify potential reforms for future enterprise procedures 6.4. Future actions are determined to incorporate accurate cost and time analyses into future briefs |
Required Skills and Knowledge
REQUIRED SKILLS AND KNOWLEDGE |
This section describes the skills and knowledge required for this unit. |
Required skills |
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Required knowledge |
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Evidence Guide
EVIDENCE GUIDE |
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The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. |
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Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the ability to:
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Context of and specific resources for assessment |
Assessment must ensure:
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Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
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Guidance information for assessment |
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. |
Range Statement
RANGE STATEMENT |
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The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
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Clients may include: |
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Design tools may include: |
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Costed may include: |
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Complex graphic design may include: |
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Applications may include: |
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Quality standards may include: |
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Unit Sector(s)
Unit sector |
Competency field
Competency field |
Pre-press |
Co-requisite units
Co-requisite units |
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