Modification History
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CUVPHI528A |
This version first released with CUV11 Visual Arts, Craft and Design Training Package version 1.0 |
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to produce self-commissioned stock photo images.
Application of the Unit
This unit applies to the production of images that are self-commissioned by the photographer/photo imagist. Stock image photographers are often responsible for supervising others (e.g. assistants).
This unit requires the application of skills and knowledge in order to research possible subjects or locations suitable for stock photo imaging; conceptualise and create images of a specialised nature suitable for a broad range of uses; plan and prepare for shoots; undertake post-shoot processing and image product optimisation; supply images to image banks, libraries and visual resource management organisations; and liaise or consult with a range of associated and allied persons, work teams, government agencies and private enterprise.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Not applicable.
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
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Element |
Performance Criteria |
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Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
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1. Develop concepts for the creation of stock images |
1.1 Research sources of information for contemporary styles and conceptual or aesthetic approaches for possible purchasers of images 1.2 Evaluate, test and refine the technical requirements for a range of stock photo imaging projects and confirm with appropriate people 1.3 Prepare pricing schedules, business documents, quotes, accounts and invoices where applicable |
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2. Prepare for the creation of stock images |
2.1 Research and adopt professional practice arrangements for shoots 2.2 Consider shoot requirements and make test shots to refine skills for shoots 2.3 Prepare shoot management timelines and make appropriate shoot preparations 2.4 Negotiate with necessary parties for access to models, apparel, fashion accessories, locations and other subjects |
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3. Shoot images and optimise work to anticipated client specifications |
3.1 Capture stock images to the preconceived style and content within shoot context 3.2 Check and reinstate equipment 3.3 Optimise images and output creative product to possible end-user specifications using industry standards 3.4 Label and archive images/creative product appropriately |
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4. Market images and review project |
4.1 Place images into a commercial environment where sales can be made to end-users, and make direct contact with possible purchaser of images 4.2 Maintain contractual and financial records for business and taxation purposes 4.3 Review response from potential clients and/or image broker 4.4 Review personal performance within shoot context 4.5 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit.
Required skills
- photo imaging skills to:
- create meaningful images in private and public spaces in a respectful manner
- optimise and create files and film to stock photo imaging industry standards
- use industry-standard digital media, design and presentation technologies
- research skills to:
- compare contemporary styles and conceptual or aesthetic approaches to stock photo imaging
- maintain professional practice arrangements for stock photo imaging
- critical thinking skills to:
- recognise and address barriers to effective photo imaging workflow
- reflect on and analyse own performance
- literacy skills to develop and interpret business documents and contracts
- numeracy skills to:
- maintain contractual and financial records for business and taxation purposes
- prepare budgets, pricing schedules, quotations and invoices for clients
- communication skills to:
- engage with clients in a meaningful way and explain and describe work practices
- establish and nourish industry links with suppliers, contractors and employees
- liaise with clients/image brokers and make business presentations
- negotiate prices and fair exchange of services with clients and project stakeholders
- negotiate successful contracts and work agreements with clients
- negotiate with and relate to clients, models, creative teams and project stakeholders
- recognise and overcome tension and nervousness in subjects
- resolve complaints and disputes
- speak at marketing and networking opportunities
- work effectively with diversity and deal empathetically with subjects
- learning skills to review personal performance within shoot context
- planning and organising skills to:
- interpret and respond to photo imaging briefs
- coordinate activities of models, assistants, and creative and production teams
- organise shoots on location and in studio and prepare shoot management timelines
- problem-solving skills to identify and rectify equipment malfunction or failure
- teamwork skills to work with a production team
- technology skills to check and reinstate equipment.
Required knowledge
- business practice, including partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits
- relationship between practitioner and professional bodies and associations
- procedures for selecting, testing and evaluating technology to determine its suitability for stock production purposes
- products and practices of stock photo imaging environment, including practices and products
- traditions and contemporary issues that inform stock photo imaging practice
- working with government institutions and regulations relating to stock photo imaging practice.
Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
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Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the ability to:
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Context of and specific resources for assessment |
Assessment must ensure:
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Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling). |
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Guidance information for assessment |
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
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Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
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Sources of information may include: |
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Technical requirements may include: |
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Stock photo imaging projects may include: |
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Appropriate people may include: |
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Professional practice arrangements may include: |
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Shoot requirements may include: |
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Shoot preparations may include: |
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Shoot context may include: |
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Optimise images may include: |
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Creative product may include: |
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Commercial environment may include: |
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Unit Sector(s)
Visual communication – photo imaging
