Modification History
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Version |
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CUVPHI520A |
This version first released with CUV11 Visual Arts, Craft and Design Training Package version 1.0 |
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to produce an innovative presentation of creative photo imaging products.
Application of the Unit
Photographers working within the creative industries are often required to produce, present and continually update a presentation package or portfolio of their creative work.
This unit requires the self-directed application of skills and knowledge to research, plan, develop, compile, present and evaluate an innovative presentation package of creative photo imaging products.
This work is usually undertaken independently.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Not applicable.
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
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Element |
Performance Criteria |
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Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
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1. Research and assess methodologies used in the presentation of creative products |
1.1 Research best practice presentation methodologies using appropriate sources of information 1.2 Select and review presentation methodologies for own use and confirm with appropriate people 1.3 Evaluate the potential and required purpose of presentation methodologies for creative products 1.4 Evaluate the production requirements and content implications of selected presentation methodologies 1.5 Estimate production timeline, workflow and budget for the presentation of creative products |
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2. Plan a presentation of creative products |
2.1 Use critical thinking techniques to design and plan a presentation concept 2.2 Select appropriate content that reflects the presentation’s required purpose 2.3 Design templates, prototypes and maquettes suitable to presentation concept 2.4 Confirm that production requirements and content implications are achievable within production timeline and budget 2.5 Obtain and accurately record copyright clearance on all sourced content 2.6 Review suitability of presentation’s design and content and confirm with appropriate people 2.7 Develop, test and proof presentation concept |
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3. Present creative products |
3.1 Access presentation equipment suitable for production requirements and content implications 3.2 Present creative products using appropriate presentation methodologies 3.3 Monitor production requirements and content implications of presentation to ensure required purpose is met 3.4 Review projected and actual budget outcomes 3.5 Develop systems to identify and respond to future presentation opportunities |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit.
Required skills
- research skills to:
- access information from reliable sources to inform decision-making process
- compare contemporary and emerging styles, and conceptual and aesthetic approaches to presentation packages of creative product
- numeracy skills to develop and maintain financial records for budgets
- literacy skills to:
- prepare text for business documents, pricing schedules and contracts
- interpret a range of media from research
- communication skills to:
- critique and discuss best practice presentation methodologies
- liaise with a range of service providers in the presentation of creative products
- critical thinking skills to plan and implement presentation concepts
- learning skills to develop and maintain skills in presentation technology
- planning and organising skills to:
- plan and implement project development processes
- manage the workflow of research, concept development, production and post-production in the presentation of creative products
- problem-solving skills to address presentation equipment malfunctions
- technology skills to:
- edit, enhance, manipulate and output photo images to industry standards for presentation purposes
- apply and maintain quality control procedures for presentation purposes
- use an extended range of digital media, design and presentation technologies.
Required knowledge
- commonly used research methodologies
- current and emerging trends in presentation technologies, including design, layout, typography, interactivity and accessibility
- industry-standard and best practice presentation methodologies
- OHS requirements relating to technology usage
- visual communication forms relevant to the presentation of creative products.
Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
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Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the ability to:
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Context of and specific resources for assessment |
Assessment must ensure:
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Method of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling). |
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Guidance information for assessment |
Holistic assessment with any photo imaging unit or other units relevant to the industry sector, workplace and job role is recommended, for example:
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Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
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Presentation methodologies may include: |
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Sources of information may include: |
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Appropriate people may include: |
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Required purpose may include: |
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Production requirements and content implications may include: |
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Critical thinking techniques may include: |
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Content may include: |
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Unit Sector(s)
Visual communication – photo imaging
