Modification History
Not Applicable
Unit Descriptor
Unit descriptor |
The standard describes the skills and knowledge required for working with and developing a concept to that stage where it becomes the basis of a creative and effective product, service or process. It covers both the response to a brief or the development of a self-initiated proposal. It does not describe the skills needed for presentation of the proposal which are covered by other units. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. |
Application of the Unit
Application of the unit |
This standard has been developed for people whose job specifically involves designing products or services, concepts or outcomes in any sector of the cultural industries. It might be used by someone designing a new event concept, a concept for public art, a new graphic design package for a hotel/resort, a concept for multi-media installation, a concept for sound sampling, a marketing campaign, a concept for new gallery space and so on. The standard relates to specialist positions in enterprises such as the community development office of local government organisations, design studios, event management/promotion firms, artist-run co-operatives, theatres and galleries and museums. Examples of how this unit works in practice can be found in the Supporting Information section of the Training Package. |
Licensing/Regulatory Information
Refer to Unit Descriptor
Pre-Requisites
Prerequisite units |
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Employability Skills Information
Employability skills |
This unit contains employability skills. |
Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
1. Interpret the brief or clarify need or |
1.1. The brief, need or opportunity for innovation is explored. The context for the new product or service is investigated and clarified and the audience/user is determined. 1.2. The purpose , desired outcome or end product, broad content, style, cost, intended audience and other relevant factors of the brief, need or opportunity are clarified. 1.3. The purpose, goals, constraints and requirements of the final product/service/process are specified. |
2. Develop a range of creative approaches |
2.1. A range of different, innovative and creative approaches and concepts is generated. 2.2. Different approaches/concepts are reviewed for feasibility, innovation, creativity, and acceptability to client or audience. 2.3. Possible constraints are identified and the approaches/concepts are checked against these to determine feasibility. 2.4. The social, ethical and environmental impacts of the approaches/concepts are taken into consideration. 2.5. The effects and advantages of various combinations of activities, systems, processes, staff, materials for achieving a creative, innovative and appropriate outcome are investigated. 2.6. The concept(s) or approach(es) that achieve the required outcome in an innovative and feasible way are selected and draft proposals representing those approaches are documented in an appropriate format . |
3. Seek opinions of colleagues and a range of creative and technical experts/specialists |
3.1. Proposals are discussed with colleagues and specialists . 3.2. Creative and technical aspects of the proposals are clarified and expert advice sought where required. 3.3. Proposals are compared with best practice examples of similar products, services or processes. |
4. Adjust and refine proposal on the basis of advice received and evaluation |
4.1. Determine advantages and disadvantages of each approach/strategy based on criteria such as creativity, appropriateness to the user/audience, cost-effectiveness, level of risk, potential benefits and technical feasibility. 4.2. Proposals are evaluated and the approach which will result in achieving the desired outcome is selected. |
5. Develop the concept to an operational level |
5.1. A detailed specification for the product in terms of creativity, the audience/user, budget, and technical requirements is developed. 5.2. The detailed specification is presented to the relevant parties for approval, funding or endorsement. |
Required Skills and Knowledge
REQUIRED SKILLS AND KNOWLEDGE |
This section describes the skills and knowledge required for this unit. |
Required skills |
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Required knowledge |
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Evidence Guide
EVIDENCE GUIDE |
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The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. |
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Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the following is essential:
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Context of and specific resources for assessment |
Assessment must ensure:
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Method of assessment |
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
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Guidance information for assessment |
This competency standard could be assessed on its own or in combination with other competencies relevant to the job function within the cultural industries work context. The other standards would probably most appropriately be at AQF level 4 and above and may include:
Please note : the above is a generic list which may apply across the cultural industries. Some of the units may not be included in this particular Training Package. |
Range Statement
RANGE STATEMENT |
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The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
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Products might include: |
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Purposes of the product may include: |
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Factors to be considered may include: |
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Constraints to the project may include: |
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Formats for documentation may include: |
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Appropriate colleagues and specialists to discuss proposals with may include: |
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Project specifications may include: |
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Resources and equipment may include: |
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Unit Sector(s)
Unit sector |
Co-requisite units
Co-requisite units |
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Competency field
Competency field |
Research and Innovation |