Modification History
Release |
Comments |
Release 2 |
Created to fix formatting errors only. Released with CUS09 Music Training Package version 1.2 |
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to find and develop artists and their repertoire.
Application of the Unit
This unit applies to the development of artists and their repertoire, which involves finding new talent (artists) and administering the recording of their work (repertoire). This role would typically be undertaken by an artist and repertoire (A&R) manager, representative or scout, in line with company policy for live performance and/or recording projects. Successful A&R managers are able to foresee and capitalise on the commercial potential of new and emerging artists, trends, styles and genres of music.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Not applicable
Employability Skills Information
Not applicable
Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
1. Monitor new and emerging musical trends |
1.1 Listen critically to a broad range of music to assess commercial potential of new and emerging trends 1.2 Monitor and assess commercial potential of new and emerging trends via information sources 1.3 Develop and maintain strategic relationships with a broad range of known and new industry contacts 1.4 Exploit information sources to predict and influence current and future music market trends and make judgements as to the marketability of new artists |
2. Find and develop new musical talent |
2.1 Analyse, plan and balance artistic and commercial risk in the selection of new artists 2.2 Assess current audience response to new artists and calculate potential audience response in a variety of performance situations 2.3 Discuss potential music market trends and product development with artists and artists' managers 2.4 Assign artists to appropriate producers and ensure recording approach complements artists' repertoire 2.5 Mentor artists in a supportive manner to optimise their artistic and commercial development |
3. Facilitate agreements with artists |
3.1 Provide company with realistic view of artists' potential and proposed approach to artistic and commercial development 3.2 Advise artists about obtaining legal advice with regard to negotiating contracts 3.3 Monitor the process of drafting agreements between artists and company and facilitate process as required 3.4 Document agreements, distribute to all parties and ensure negotiations are kept within budget |
4. Monitor progress of artists' agreements |
4.1 Monitor level of income generated from sales of artists' recordings 4.2 Provide reports to management on commercial viability of artists as required 4.3 Anticipate any agreements that are likely to lead to a loss for the company and recommend appropriate action |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit. |
Required skills |
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Required knowledge |
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Evidence Guide
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. |
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Overview of assessment |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the ability to:
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Context of and specific resources for assessment |
Assessment must ensure:
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Method of assessment |
The following assessment methods are appropriate for this unit:
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Guidance information for assessment |
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
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Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
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Information sources may include: |
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Industry contacts may include: |
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Music market trends may involve: |
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Artists may include: |
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Artistic and commercial development may include: |
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Company may include: |
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Unit Sector(s)
Management and leadership - management