Qualification details

CUS60309 - Advanced Diploma of Music Business (Release 2)

Summary

Releases:
ReleaseStatusRelease date
2 (this release)Current 02/Nov/2011
(View details for release 1) Replaced29/Oct/2010

Usage recommendation:
Superseded
Mapping:
MappingNotesDate
Is superseded by CUA60515 - Advanced Diploma of Music IndustryUpdated to meet Standards for Training Packages. Qualifications merged to remove duplication. Title and core changed. Clarification of packaging rules. Unit codes updated. 14/Jan/2016
Supersedes and is equivalent to CUS60301 - Advanced Diploma of Music Industry (Business) 28/Oct/2010

Training packages that include this qualification

Units of competency

CodeSort Table listing Units of Competency by the Code columnTitleSort Table listing Units of Competency by the Title columnEssential
BSBCON601A - Develop and maintain business continuity plansDevelop and maintain business continuity plans N/A
BSBCON701A - Establish and review the business continuity management framework and strategiesEstablish and review the business continuity management framework and strategies N/A
BSBCRT601A - Research and apply concepts and theories of creativityResearch and apply concepts and theories of creativity N/A
BSBDES601A - Manage design realisationManage design realisation N/A
BSBDES602A - Research global design trendsResearch global design trends N/A
BSBDIV601A - Develop and implement diversity policyDevelop and implement diversity policy N/A
BSBEBU501A - Investigate and design e business solutionsInvestigate and design e business solutions N/A
BSBEBU502A - Implement e business solutionsImplement e business solutions N/A
BSBFIM601A - Manage financesManage finances N/A
BSBHRM602A - Manage human resources strategic planningManage human resources strategic planning N/A
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Classifications

SchemeCodeClassification value
ANZSCO Identifier 139911 Arts Administrator Or Manager 
ASCO (occupation type) Identifier 2537-79 Musicians And Related Professionals Nec 
ASCED Qualification/Course Field of Education Identifier 1001 Performing Arts 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 

Classification history

SchemeCodeClassification valueStart dateEnd date
ANZSCO Identifier 139911 Arts Administrator Or Manager 29/Oct/2010 
ASCO (occupation type) Identifier 2537-79 Musicians And Related Professionals Nec 29/Oct/2010 
ASCED Qualification/Course Field of Education Identifier 1001 Performing Arts 29/Oct/2010 
Qualification/Course Level of Education Identifier 411 Advanced Diploma 29/Oct/2010 
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Modification History

Version 

Comments 

Release 2

Released with CUS09 Music Training Package version 1.2.

New release created to correct minor amendment of terminology in packaging rules in all qualifications to reflect original intent which was erroneously interpreted when applying NQC flexibility rules.

Release 1

This Qualification first released on TGA CUS09 Music Training Package version 1.1.

Description

Descriptor 

This qualification reflects the role of individuals who use wide-ranging analytical, technical, creative, conceptual and managerial skills in their chosen field in the music industry. Their knowledge base may be specialised or broad. These individuals are often accountable for group outcomes.

Job roles 

  • new media director
  • label manager
  • licensing manager
  • music business manager
  • venue manager.

Pathways Information

Qualification pathways 

Pathways into the qualification

  • a Diploma qualification in marketing or business management, e.g. CUS50309 Diploma of Music Business, BSB50207 Diploma of Business, or BSB51207¬†Diploma of Marketing
  • extensive vocational experience in marketing or business management
  • extensive vocational experience in music industry administration.

Licensing/Regulatory Information

Licensing , legislative , regulatory or certification considerations 

There is no direct link between this qualification and licensing, legislative and/or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative and/or regulatory requirements that impact on the unit.

Entry Requirements

Not applicable.

Employability Skills Summary

EMPLOYABILITY SKILLS QUALIFICATION SUMMARY 

The following table contains a summary of the employability skills required by the music industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options. This table is a summary of employability skills that are typical of this qualification and should not be interpreted as definitive.

Employability Skill 

Industry /enterprise requirements for this qualification include :

Communication

  • reading and applying complex formal documents, such as contracts, legislation and guidelines and applying them to contract management and industry development
  • demonstrating communication, reporting, recordkeeping and consultation skills to operate the business
  • developing policies and procedures and analysing compliance information
  • negotiating performance and publicity opportunities on behalf of artists
  • negotiating contractual terms and conditions
  • writing quality reports in a range of styles for different audiences
  • relating to people from diverse backgrounds and with diverse abilities
  • demonstrating effective presentation and facilitation skills
  • advocating and promoting ideas and new talent
  • developing comprehensive industry networks
  • mentoring and counselling artists effectively, ethically, patiently and sensitively
  • advising artists on a range of industry matters, such as industrial relations, OHS and financial matters, and the commercial feasibility of their repertoire

Teamwork

  • working effectively in a team and acknowledging cultural protocols
  • working collaboratively with artists
  • consulting with staff and promoting a safe workplace
  • demonstrating leadership skills to gain confidence and trust from people working at all levels
  • leading and managing marketing team members in an organisation

Problem-solving

  • dealing with complex concepts and theories of creativity
  • undertaking value chain analysis, reviewing strengths and weaknesses, and collating and interpreting statistical data including trend analysis
  • clarifying and resolving contractual discrepancies and variations
  • investigating legal structures, and taxation and insurance requirements
  • demonstrating financial skills to consider resource implications of proposed strategies
  • researching up-to-date information for the environmental analysis
  • applying risk-management skills to plan and undertake appropriate due diligence
  • analysing, creating and managing budgets for marketing activities
  • developing structured funding plans
  • identifying the commercial potential of current and future music market trends
  • identifying and resolving actual and potential conflicts of interest when representing artists
  • maintaining financial records in compliance with legislative requirements
  • planning promotions and promotional campaigns
  • undertaking business and financial planning
  • measuring the performance of strategic initiatives

Initiative and enterprise

  • thinking laterally and developing creative means to enable people to accept change positively
  • evaluating business deals to determine alignment with own and artists' interests
  • assessing the marketability of new and emerging talent
  • developing and nurturing talent in the interest of artists and the intended market

Planning and organising

  • monitoring own work and introducing strategies to improve performance
  • developing strategies for achieving contractual outcomes
  • monitoring observance of contractual terms and conditions
  • applying organisational and time-management skills to sequence tasks and meet timelines
  • ensuring negotiated agreements are kept within budget

Self-management

  • prioritising tasks and meeting key dates
  • continuously assessing own leadership and teamwork skills against the professional and career development of managed artists
  • setting priorities to achieve realisable short and long-term goals
  • obtaining and interpreting information to ensure currency of work practice

Learning

  • identifying own knowledge and information needs
  • identifying opportunities to maintain and enhance industry knowledge
  • seeking feedback and integrating constructive advice into own professional practice
  • evaluating and improving own negotiation skills
  • evaluating own business skills, identifying deficits and using opportunities to address deficits

Technology

  • storing and retrieving relevant workplace data
  • using documentation systems for preparing formal contracts and recording or storing copyright agreements
  • accessing/downloading industry information
  • accessing music downloads, websites and blogs
  • using current accounting, bookkeeping, financial and/or spreadsheet software

Packaging Rules

Total number of units  = 15 

5 core units 

6 Group A units 

4 elective units 

2 elective units  must be selected from the Group A  and/or Group B units  listed below.

The remaining 2 elective units  may be selected from the Group A  and/or Group B units  listed below or any unit of competency from any endorsed Training Package or accredited course.

No more than 3 Group A or Group B units  previously achieved as part of another qualification may be counted towards the qualification. Electives must be relevant to the work outcome, local industry requirements and be at an appropriate qualification level.

Core units 

BSBFIM601A Manage finances

BSBMGT617A Develop and implement a business plan

CUSOHS301A Follow occupational health and safety procedures

CUFCMP501A Manage and exploit copyright arrangements

CUSIND501A Apply music knowledge and artistic judgement

Group A units  (specialist )

Creative process 

BSBCRT601A Research and apply concepts and theories of creativity

Ebusiness 

BSBEBU501A Investigate and design ebusiness solutions

BSBEBU502A Implement ebusiness solutions

Event management 

CUETEM07B Tour the production

SITXEVT012A Select event venues and sites

SITXEVT013A Manage event staging

SITXEVT017A Provide on-site event management services

SITXEVT019A Manage multi venue events

Financial management 

CUEFIN03C Obtain sponsorship

CUSFIM501A Secure funding for projects

Management 

BSBCON601A Develop and maintain business continuity plans

BSBMGT616A Develop and implement strategic plans

CUEFOH06C Manage venue services

CUSMGT502A Manage artists and their careers

CUSMGT503A Develop artists and repertoire

Marketing 

CUSMKG501A Manage the promotion of creative acts

CUVADM08B Develop and manage public relations strategies

Music literacy 

CUSWRT501A Write about music

Project management 

BSBPMG601A Direct the integration of projects

Purchasing and contracting 

CUSPUR501A Establish and manage recording contracts

PSPPROC602B Direct the management of contracts

Group B units 

Design process 

BSBDES601A Manage design realisation

BSBDES602A Research global design trends

Diversity 

BSBDIV601A Develop and implement diversity policy

Event management 

SITXEVT009A Develop event concepts

SITXEVT010A Evaluate and address event regulatory requirements

SITXEVT011A Develop crowd control plans and procedures

SITXEVT014A Develop conference programs

SITXEVT015A Manage exhibitions

SITXEVT016A Organise and monitor event infrastructure

Financial management 

FNSICORG609B Develop and manage financial systems

SITXFIN007A Manage physical assets

Human resource management 

BSBHRM602A Manage human resources strategic planning

SITXHRM004A Manage volunteers

Industry context 

CUFIND401A Provide services on a freelance basis

CUSIND401A Develop specialist expertise in the music industry

Information management and research 

BSBINM601A Manage knowledge and information

Innovation 

BSBINN601A Manage organisational change

Management 

BSBCON701A Establish and renew the business continuity management framework and strategies

BSBMGT605B Provide leadership across the organisation

BSBMGT608B Manage innovation and continuous improvement

BSBMGT615A Contribute to organisation development

SRXFAC009B Plan, develop and commission facility development

Marketing 

BSBMKG603B Manage the marketing process

BSBMKG605B Evaluate international marketing opportunities

BSBMKG606B Manage international marketing programs

BSBMKG607B Manage market research

BSBMKG608A Develop organisational marketing objectives

BSBMKG609A Develop a marketing plan

BSBMKG610A Develop, implement and monitor a marketing campaign

Sustainability 

BSBSUS501A Develop workplace policy and procedures for sustainability

Selecting electives for different outcomes 

The context for this qualification varies, and this must guide the selection of elective units. The following examples are designed to assist in the selection of appropriate electives for particular outcomes at this level, but they are in no way prescriptive:

New media director 

Core units plus:

  • BSBEBU501A Investigate and design ebusiness solutions
  • BSBEBU502A Implement ebusiness solutions
  • BSBMGT616A Develop and implement strategic plans
  • BSBMKG603B Manage the marketing process
  • BSBMKG606B Manage international marketing programs
  • BSBMKG608A Develop organisational marketing objectives
  • BSBMKG609A Develop a marketing plan
  • BSBPMG601A Direct the integration of projects
  • CUSFIM501A Secure funding for projects
  • CUSIND401A Develop specialist expertise in the music industry

Music business manager 

Core units plus:

  • BSBCRT601A Research and apply concepts and theories of creativity
  • BSBMGT616A Develop and implement strategic plans
  • BSBMKG603B Manage the marketing process
  • BSBMKG609A Develop a marketing plan
  • CUETEM07B Tour the production
  • CUSFIM501A Secure funding for projects
  • CUSWRT501A Write about music
  • CUSMGT502A Manage artists and their careers
  • CUSMGT503A Develop artists and repertoire
  • PSPPROC602B Direct the management of contracts

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